Close on the heels of the resounding success of the Ice Age 2: The Meltdown promotion, BURGER KING® will bring the excitement of X-Men: The Last Stand to its restaurants across the UAE, from the 22nd of this month onwards.
X-Men: The Last Stand, opens in UAE theatres on May 24th and is the third in a series of blockbuster movies based on the comic-book super-powered mutants called the X-Men, who direct their powers for the greater good of mankind.
In the X-Men: The Last Stand, a cure for mutancy threatens to change the course of history and the mutants must make a choice; whether to retain their inimitable powers and face isolation, or give up their extraordinary powers and become human.
In celebration of the movie’s debut in the UAE, BURGER KING® will be offering an exclusive range of toys with the purchase of every Kid’s Club Meal. Customers will receive one of six X-Men themed toys. Magnet Might Magneto magically levitates when he is placed on the stand, toggling the button at the back of X-Ray Reveal Wolverine makes him slash around. Moreover, snapping him into the x-ray machine, reveals his adamantium skeleton. Reclining Flip ‘n Stick Beast flips upright when his legs are pushed in; Fire Fling Phoenix launches day-glow flying fire rings into the air when her rip cord is tugged at; Wind Whipper Storm shoots blasts of wind and knocks her enemies down with the help of her tornado tunnel. Watch what’s on Cerebral Seek Professor X’s mind through the screen in front of him.
Mr. Yasser Abdel Azim, Marketing Manager, BURGER KING® UAE, said, “X-Men: The Last Stand promises to be another exciting instalment in the series; one that can rivet the attention of all age groups, as previous X-Men movies have, with its mix of action and portrayal of emotion. I am confident that our promotion will add to the excitement of the movie and be loved by children in the UAE.”
About BURGER KING® Middle East
BURGER KING® Middle East is managed by Hana International Company Ltd. and operates more than 160 restaurants around the region, through local Arab franchisees who are committed to serving customers the world’s favourite fire-grilled WHOPPER® sandwiches. In the Middle East, all BURGER KING® pure beef and chicken patties are 100% Halal and the vegetables used in BURGER KING® products are fresh and locally sourced.
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About Burger King Corporation
The BURGER KING® system operates more than 11,000 restaurants in more than 61 countries and territories worldwide. Approximately 90 percent of BURGER KING® restaurants are owned and operated by independent franchisees, many of them family owned operations that have been in business for decades.
Burger King Holdings Inc., the parent company, is private and independently owned by an equity sponsor group comprised of Texas Pacific Group, Bain Capital and Goldman Sachs Capital Partners. In fiscal year ending June 30, 2004, Burger King Corporation had system-wide sales of $11.3 billion. To learn more about BURGER KING®, please visit the company's Web site at http://www.burgerking.com.
