Xerox Emirates Expands its Managed Print Services in the UAE

Published March 28th, 2010 - 08:17 GMT
Xerox Emirates, the market leader in Document Management, Technology and Consulting Services today announced the appointment of NTS as a business partner to sell Xerox products and consumables with the core focus on Managed Print Services (MPS).
NTS is a major System Integrator based in UAE and currently has IT contracts with large UAE based organizations like Emirates Airlines, Etisalat, Siemens and Fujitsu. The appointment of NTS is seen as Xerox Emirates’ efforts to enter the indirect channel marketing model which is going to be XEM’s core focus for 2010. As part of the agreement NTS will offer the most comprehensive range of Xerox products and Managed Print Services to meet the customized requirements of different customers.
“Expanding ones market reach not only helps increase sales and profits but is also one of the key criteria to survive in today’s challenging economy.  Our strategic alliance with NTS will help us expand our market reach in the UAE thereby offering our customers the wide range of products and solutions offered by Xerox”, said Andrew Hurt, General Manager for Xerox Emirates.
He added, “NTS has been committed to providing quality services and we are confident that our partnership will address the needs of all business establishments, big or small.”
The new agreement strengthens XEM's channel strategy in emerging countries, collaborating with partners and distributors to deliver products and services to customers across the Middle East & African region.
Enabled by offices in UAE, Qatar and a network of resellers, NTS is well positioned to expand XEM's presence throughout the country. Providing more choice to customers in ME&A, NTS delivers XEM's products with the highest level of service possible.
 “We have been rapidly expanding our presence in the region and today offer 'total solutions' services ranging from IT hardware to software services and consulting”, said
Mr. Shivkumar Gopal, Director NTS Group. “Our partnership with Xerox Emirates will help us offer our customers state of the art Xerox products as well as solutions from the Managed Print Services.”
NTS along with Xerox Emirates will provide all their customers in the UAE with the widest selection of products and services. With this agreement XEM has just commenced a long journey in the channel business marketing and moving forward plans to establish new strategic alliances to cater to other specific products and solutions.

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