Xerox Emirates Spearheads the Market through Indirect Channel Marketing

Published March 22nd, 2010 - 10:04 GMT
Xerox Emirates (XEM), the market leader in Document Management, Technology and Consulting Services today announced the appointment of Prateek Dayal as the company’s first and foremost Channel & Alliance Director. This appointment comes at a time when Xerox Emirates is planning to spearhead the local UAE market through its in-direct marketing strategy.
Prateek has been a pioneer in the channel and in-direct marketing segment with over 15 years of regional experience. Previous to joining Xerox Emirates he played a vital role in building the Enterprise Sales Business of Hewlett Packard in the Middle East.
“We are glad to appoint Mr. Prateek Dayal as our Channel & Alliance Director”, said Andrew Hurt, General Manager Xerox Emirates. “Our long term strategy is to tie in partners in the UAE in order to optimize our reach in key vertical sectors. We have recognized a huge opportunity in the channel market and Prateek with his 15 years of experience in channel marketing will play a vital role in our company’s local expansion. On behalf of our entire team at Xerox Emirates I would like to welcome Prateek onboard and wish him all the success in his endeavors ahead.”
Over the years XEM has been focusing on expansion through direct marketing and now through its new marketing strategy of indirect sales plans to reach previously untapped markets across the region.
Prateek Dayal will be supported by a highly qualified team of engineers and managers who will assist him with his task to positioning XEM as the region’s leading document Management Company.
Speaking on his appointment, Prateek Dayal, Channel & Alliance Director said, “I am pleased to be appointed as the new Channel & Alliance Director and would like to thank the management for entrusting me with this position. With a global presence, strong brand name and a wide range of products and managed services, Xerox Emirates has a strong value proposition which will attract the best channel partners in the UAE. At Xerox Emirates we are supported by a highly experienced team and I am confident that we will meet all our set goals as per schedule. With the appointment of Prateek Dayal, Xerox Emirates has just commenced a long journey in the indirect business marketing channel and moving forward plans to establish new strategic alliances to cater to many specific products and solutions.

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