Xtreme's latest line of navigational devices witnessing robust sales in UAE

Published October 20th, 2009 - 01:50 GMT

Memory Technology Middle East (MTC), one of the leading IT distribution companies in the MENA region, has announced that it has achieved 100 per cent of its sales target for the latest line of Xtreme Global Positioning System (GPS) Navigational Devices – the XTGPS/NS-50 and the XTGPS/NS-43 – for the quarter ended September 30, 2009, which also marks the end of the first quarter since the launch of the product.    


MTC further disclosed that the XTGPS/NS-50 and the XTGPS/NS-43 could soon be available as a pre-installed device in a certain brand of cars after several automobile distributors in the UAE have expressed interest in the GPS-enabled products.


MTC revealed that it is in the process of reviewing proposals for tie-ups from various auto distributors and that it will soon announce its decision and sign a memorandum of understanding with the chosen distributor. The XTGPS/NS-50 and the XTGPS/NS-43 have been preloaded with the latest GCC maps from Tele Atlas, one of the world's largest map companies, which can be updated for free for two years.


Shabu Sultan, General Manager, Memory Technology Middle East, exclusive distributor of Xtreme products in the Middle East said, “The products' growing popularity among consumers and distributors reflects the excellent performance of the new XTGPS units as reliable, accurate and convenient navigational solutions. We are now looking to partner with a leading auto distributor in the region to pre-install the XTGPS/NS-50 and the XTGPS/NS-43 in vehicles, which will surely be a value-added feature for motorists in the region. The significant market success of these new products validates MTC's strategy, which focuses on delivering premium-quality technology solutions that exceed the expectations of our customers.”


The XTGPS/NS-50 comes in a five-inch TFT Touch Screen Panel, while the XTGPS/NS-43 has a 4.3-inch touch screen. Both devices have a sleek and compact design that can easily be attached to any vehicle. Each unit offers a high-sensitivity GPS receiver that operates in 30 channels accompanied by a Multi-Language OSD Menu that has Arabic language support. Users will find it easy to navigate with key features like turn-by-turn driving directions, an enhanced POI database and easy-to-enter postcodes, city and address search. Powered by Mireo’s Black Edition software, the XTGPS units are further equipped with an SD/MMC card expansion slot for additional map loading, an MP3/MP4 multi-media system, picture and document viewer and Bluetooth functionality.


The new XTGPS devices are available in black, grey, blue and red, have an internal 64 MB SD RAM and a 512 MB Internal ROM, and support MP3, WMA audio files and AVI, MP4, Mpeg, ASF, ASX, WMV, 3GP video playback. A 2.5mm mini jack slot is included for headphone use. The system runs on Microsoft Windows CE 5.0 and is powered by an SiRF Atlas 3 CPU at 372 MHz, while memory slots allow SD card attachments of 4GB for the XTGPS/NS-43 and 8GB for the XTGPS/NS-50. The devices come with a rechargeable 1450mAh lithium-poly battery.


Sold in more than 20 countries, Xtreme products are equipped with state-of-the-art technology that delivers maximum efficiency and reliability and optimum performance. Furthermore, Xtreme ensures the highest level of customer satisfaction by creating products that match the expectations of clients in terms of competitive pricing, premium quality and superior technical support and customer service.


MTC has been widely successful in specialising in DRAM and flash technologies, helping the company boost its turnover by 400 per cent in the last seven years. MTC's GENX and Xtreme brands have emerged as the most popular product lines in the region and have contributed in consolidating the company's major share in the MENA market for memory storage devices.

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