Yahoo! Inc. and Google Inc. announced that they have entered into an agreement that makes Google, one of the fastest growing search engines on the Web, Yahoo!'s default search results provider, according to a press release on Tuesday.
Under the agreement, Google will provide its underlying Web search engine to serve as a complement to Yahoo!'s popular Web directory and navigational guide. Yahoo!, a global Internet communications, commerce, and media company, expects to integrate the services within the next 30 days.
"Our Web directory and navigational guide is critical to the essential set of services that we provide to those who use Yahoo! as an important part of their daily lives. Yahoo! is focused on meeting the needs of these individuals by providing them with high-quality, relevant search results," said Jeff Mallett, president and COO of Yahoo!.
"Yahoo! selected Google because they share our strong consumer focus. Google has clearly demonstrated its ability to scale with the rapid growth of the Web, making it a particularly good match for Yahoo! as we continue to expand our global presence. We are very pleased by this agreement."
Google is widely recognized for its award-winning advanced search services, which use powerful technologies to determine the importance and relevance of Web pages. Most recently, Google was a recipient of The Webby Awards' prestigious Best Technical Achievement award, as well as its People's Voice Award.
"Google's search services help individuals find the information they're looking for on the Web with unprecedented levels of ease, speed, and relevancy," said Larry Page, co-founder and CEO of Google.
"Through this relationship, Yahoo!'s vast audience will now benefit from increased accuracy and rapid return of high-quality, relevant search results."
"We're extremely proud that Yahoo! has selected Google to complement its existing directory and navigational guide," added Sergey Brin, Google cofounder and president. "This is a significant milestone for Google and a strong validation of our business strategy."
Web searching is one of the most popular functions on the Yahoo! Web site, which boasts more than 48 million visitors each month.
Yahoo! uses its own staff of human editors to build its search directories but teams up with other search engines that electronically crawl the Web to conduct more advanced searches.
Google, which won numerous industry honors last year for its advanced search engine technology, searches for Web sites not only by topic but also by gauging their popularity based on the number of sites that link to it -- (Albawaba.com)
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