Zarca Interactive Continues to Support Dubai Quality Group with Comprehensive Online Feedback Management Capabilities

Published December 28th, 2009 - 10:25 GMT

Zarca Interactive, the leading provider of next generation online survey solutions, will continue to support Dubai Quality Group (DQG) in its quest to raise organizational excellence and foster enterprise best practices in the UAE. As an affiliate member of DQG for the past three years, Zarca Interactive has been supporting the organisation by providing its unparalleled expertise in online feedback management for over five years.

At its Annual General Meeting held recently at the Al Bustan Rotana in Dubai, DQG presented Zarca Interactive with a Certificate of Appreciation in recognition of their outstanding contribution to the organization’s growth and for the provision of custom-designed services in online feedback and satisfaction surveys.

“As one of the foremost quality-driven organizations in the UAE, DQG has embraced the emerging culture of consultative and feedback-driven management to enhance their operational efficiencies. With Zarca’s powerful survey technology platform, which offers a flexible, highly user-friendly and feature-rich solution, we have been able to support DQG in their fact-based decision making approach. We look forward to continuing our successful relationship with DQG”, said Javed Farooqui, Executive Director and Head Middle East and Africa.

“Zarca Interactive’s expertise and advanced online feedback solution have exceeded our expectations in terms of eliminating many hours of laborious work and drastically cutting unnecessary costs. In addition, the user-friendly survey platform provides easily interpretable data in real time, which empowers our executives towards informed decision making” said Samia Al Yousuf, Managing Director – Dubai Quality Group.

The US-based outfit is the pioneer in online feedback management in the UAE. With an established seven-year presence in the market, Zarca Interactive first came into the scene to bridge the gap that existed between small boutique research agencies and the bigger industry players. Through its innovative approach to feedback management and its patented technology platform, the company has since established a position of thought-leadership in the areas of data-driven decision-making in a very short period of time. Today, in addition to Dubai Quality Group, Zarca Interactive has a vast portfolio of over 75 clients in the government and private sectors, including Dubai Customs, Dubai Real Estate Corporation, Dubai Ports Authority, Dubai Municipality, Abu Dhabi Commercial Bank, Emirates NBD and National Bank of Abu Dhabi.

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