Pirates of the Caribbean with Capri-Sun

Press release

Published May 26th, 2011 - 06:32 GMT

Capri-Sun is running a Scratch & Win co-promotion with Disney for movie ‘Pirates of the Caribbean: On Stranger Tides’

Capri-Sun, the largest selling children’s juice drink across the world, is currently running a Scratch & Win co-promotion with Disney for their popular movie ‘Pirates of the Caribbean: On Stranger Tides’. Consumers buying Capri-Sun promotion 10-packs can win thousands of prizes ranging from ‘Pirates of the Caribbean’ cinema tickets to movie character figurines, ship play sets and Lego-sets. This promotion also runs in Oman, Kuwait and Qatar.

To support the promotion, Capri-Sun will have radio competitions from 29^th May until 2^nd June on ARN’s City 101.6 FM (during 4-5pm) & Al Arabiya 99 FM (at 10am). Listeners can tune in and win prizes by answering simple questions based on the movie and Capri-Sun. Two winners on each radio station will every day win a gift hamper comprising 4 cinema tickets to the movie ‘Pirates of the Caribbean’ and several other goodies.

In addition, Capri-Sun has organised a fun-filled weekend at the Mall of the Emirates from 2^nd to 4^th June between 10am – 12am (midnight). Capri-Sun’s stand will be located on the first floor of MOE, near CineStar cinemas and will be specially designed with a ‘Pirates of the Caribbean’ theme. Kids can participate in a host of activities including face-painting, coloring competitions and others as well as win exciting prizes.

“Capri-Sun loves engaging its young customers time and again through fun activities that they enjoy. Tying up with Disney’s ‘Pirates of the Caribbean’ franchise is a great opportunity for Capri-Sun to entertain kids with various competitions held at the mall event and over the radio. Kids will get a chance to win Disney’s limited-edition figurines along with cinema tickets, as well as participate in several fun activities”, said Mr. Fasahat Beg, General Manager of Agthia’s Consumer Business Division.

Capri-Sun is manufactured and distributed in the UAE by Abu Dhabi-based Agthia Group P.J.S.C.

Background Information

Agthia Group

We are a leading Abu Dhabi based food and beverage company.
Established in the UAE in 2004, and listed on the Abu Dhabi Securities Exchange (ADX) since 2005, the Agthia Group consists of a world-class portfolio of integrated businesses and brands.

We provide high-quality, trusted, and essential food and beverage products for customers and consumers across the GCC, Turkey, and the wider Middle East.

The Company’s assets are located in the UAE, Saudi Arabia, Oman, Egypt and Turkey.More than 4,500 employees are engaged in manufacturing, distribution and marketing various food and beverage products : Water and Beverages (Al Ain Water, Al Ain Zero Water, Al Bayan Water, Alpin Natural Spring Water, Ice Crystal Water, Delta Water, Bambini Kids Water, Al Ain Fresh Juice, Capri-Sun Fruit Juice); Food (Grand Mills Flour, Yoplait Yogurt, Al Ain Tomato Paste, Al Ain Frozen Vegetables, Monty's Bakehouse Frozen Bakery products, The Grand Baker Ambient Bakery products, Pure Natural Convenience Food items, Date Crown Dates); Animal Feed (Agrivita, Al Wasmi, Anderson Hay)