RAK Ceramics adjudged UAE SuperBrand 2011

RAK Ceramics, the world's largest ceramic tiles & bathware manufacturing company, has announced that it has been named a UAE SuperBrand in 2011, earning the distinction for the third consecutive year. The award ceremony was held on July 11, 2011, at the Intercontinental Hotel, Dubai Festival City. SuperBrands Council, the world's largest independent brand arbiter, presented the award to RAK Ceramics. 

RAK Ceramics has emerged a leading brand ambassador by helping draw global attention to Ras Al Khaimah and the UAE. The company’s market reach covers more than 150 countries and it is also recognised for offering the most comprehensive selection of products in the global market. 

Dr. Khater Massaad, CEO, RAK Ceramics said: "It has always been our commitment to maintain the highest standards of quality and excellence across all our operations, particularly in upholding our reputation as a brand leader across global markets. We are pleased therefore that the SuperBrands Council has reaffirmed the success of our efforts by conferring the UAE SuperBrand award for the third year in succession. RAK Ceramics will continue to pursue its proactive approach to addressing existing and emerging market demands and to ensure total customer satisfaction. This distinction will surely give us greater motivation to reach new heights of success and establish new quality benchmarks in the global ceramic tile and bathware industry.” 

RAK Ceramics has been a consistent winner of various industry distinctions aside from having been adjudged as a UAE Superbrand. The company has been named as one of the top four brands in the UAE by Brand Finance Middle East of the UK, Company of the Year by Arabian Business Awards, and the MRM Business Award for manufacturing, the topmost manufacturing award in the UAE. RAK Ceramics was also awarded the Best Brand at 2010 Middle East Business Leaders Summit and Awards in Dubai, while Ceramic World Review also officially recognised RAK Ceramics as the world's largest manufacturer of ceramic tiles.

RAK Ceramics, which is headquartered in Ras Al Khaimah, was established in 1991 by H.H. Sheikh Saud Bin Saqr Al Qasimi, Supreme Council Member and Ruler of Ras Al Khaimah and RAK Ceramics Chairman, and Dr. Khater Massaad, CEO, who guided the company to achieve global competitiveness, technological advancement, and high-quality production. The company quickly established itself as one of the world's leading manufacturers of ceramic tiles and, ultimately, the largest producer in the global market. 

RAK Ceramics' products include world-class ceramic wall and floor tiles, Gres Porcellanato, and bathware, which are distributed in Europe, Asia, Australia, USA and Canada. The company uses more than 8,000 production models, with new designs added almost every week to its product portfolio. 

RAK Ceramics is the world’s first company to launch Luminous, Golden or Silver Glazed tiles and the Antimicrobial, a super specialty tile for the hospital industry. The company also pioneered "RAKSLIM", an eco-friendly 4.5-millimetre thick tile that sets new industry benchmarks in thickness, strength, cost and ease of use. 

The SuperBrands Council consists of eminent personalities in the world of branding and seeks to pay tribute to established brands all over the world. The SuperBrands Council also produces various publications featuring the world's SuperBrands. Being voted a SuperBrand serves as a powerful endorsement and evidence for existing and potential customers, media, suppliers, investors and employees of a brand's exceptional status. 

RAK Ceramics is a USD 1 billion global conglomerate in the ceramic industry, offering a product portfolio comprising over 8,000 designs in ceramic tiles, Gres Porcellanato, and several models in bathware. RAK Ceramics is also founding member of Emirates Green Building Council, which supports the development of sustainable buildings in UAE.