RAK Ceramics complements European market focus through participation in Marseille Fair 2011

Press release

Published June 29th, 2011 - 11:12 GMT

RAK Ceramics' Jewel Collection reflects the luxurious living style with its unique, multi-designed and stylish surface finishes, giving floors and walls a touch of supreme class

RAK Ceramics, the world's largest ceramic tiles & bathware manufacturing company, has announced that it is showcasing its range of products, headlined by its Jewel Collection, Novelda and Draintree Series, at the Marseille Fair 2011 being held in Marseille, France from June 29 to 30. RAK Ceramics further revealed that its participation in this key event is in line with its strategy to step up its focus on the high potential European markets, where the company already has a strong presence. It also revealed that its exhibition stand is attracting visitors and potential business partners from all over Europe, creating opportunities to generate new business leads and reinforce brand recognition in these markets.

RAK Ceramics' Jewel Collection reflects the luxurious living style with its unique, multi-designed and stylish surface finishes, giving floors and walls a touch of supreme class, while the Novelda and Draintree porcelain floor tile series provides classy finish with long-term durability. Also being showcased is Connexion, Silkywood, Sensation, Prism, Wallpaper, Juliet, Endless, and the Stone Art and Interlocking Tiles collections that incorporate the latest digital printing technologies.

Abdallah Massaad, Deputy CEO, RAK Ceramics, said: "The Marseille International Fair is one of the most established and prestigious trade events in Europe and our participation was imperative, given our stature as the world’s largest ceramic tile manufacturer and our increasing focus on the European market. Today we are a brand that appeals to global audiences, a fact that is reinforced by the overwhelming response we have been receiving from trade visitors at this event.”

RAK Ceramics has a particularly strong presence in France, where its products are distributed by Saint Gobain, one of the world’s leading distributors and retailers of building and construction products.

RAK Ceramics is a USD 1 billion global conglomerate in the ceramic industry, offering a product portfolio comprising over 8,000 designs in ceramic tiles, Gres Porcellanato, and several models in bathware. The company has also been recently conferred the SuperBrand 2010 Award and continues to be a global pioneer in the world of ceramics through innovative products such as the RAKSLIM, a new brand of 4.5-millimetre thick tile that sets new industry benchmarks in thickness, strength, cost and ease of use. RAK Ceramics is also founding member of Emirates Green Building Council, which supports the development of sustainable buildings in UAE.

Background Information

RAK Ceramics

RAK Ceramics is one of the largest ceramics’ brands in the world. Specialising in ceramic and gres porcelain wall and floor tiles and sanitaryware we produce 110 million square metres of tiles and 5 million pieces of sanitaryware per year at our 16 state-of-the-art plants across the United Arab Emirates, India, Bangladesh and Iran.
Headquartered in the United Arab Emirates, we serve clients in more than 150 countries through our network of operational hubs in Europe, Middle East and North Africa, Asia, North and South America and Australia. Across our global operations we employ approximately 15,000 staff from more than 40 nationalities.