RAK Ceramics consolidates presence in UK with launch of Opulence bathware collection

RAK Ceramics, the world's largest ceramic tiles & bathware manufacturing company, has announced that it has recently launched in the UK its “Opulence” collection, the classy-looking bathware suites. All the top UK dealers were invited for the launch event held at RAK Ceramics’ head office showroom in Petersfield as the company aims to further consolidate its presence in the UK, which serves as a hub for the European market and is currently the biggest market for RAK Ceramics’ bathware products, accounting for up to 25 per cent of global sales. 

The Opulence collection is designed to appeal primarily to urban customers in the UK as it comes in chic feminine and masculine touch. The newly launched bathware model is available in Alpine White and comes in Back-to-Wall, Wall-Hung and Close Coupled designs catering to various consumer tastes. 

Abdulla Mahmood, Head - Marketing and Communications, RAK Ceramics, said: “Opulence further strengthens our premium range of products being offered in the UK and other European markets, reaffirming our strategy of catering to a wider range of customer tastes and preferences. RAK Ceramics is pleased with the enthusiastic market response to the Opulence brand, which we believe serves as a confirmation of the reputation of RAK Ceramics as brand of choice in the UK market. The successful launch of Opulence will definitely give us the momentum to unveil more products and innovations as we aim to further expand our market share in the UK.” 

The Opulence suite blends soft curves and clean lines through individual pieces that harmonize together. Its elegant, minimalist look also offers the practical values of easy cleaning and maintenance without devaluing its natural beauty. 

RAK Ceramics is a USD 1 billion global conglomerate in the ceramic industry, offering a product portfolio comprising over 8,000 designs in ceramic tiles, Gres Porcellanato, and several models in bathware. The company has also been recently conferred the SuperBrand 2011 Award and continues to be a global pioneer in the world of ceramics through innovative products such as the RAKSLIM, a new brand of 4.5-millimetre thick tile that sets new industry benchmarks in thickness, strength, cost and ease of use. RAK Ceramics is also founding member of Emirates Green Building Council, which supports the development of sustainable buildings in UAE.