SouqExtra! inaugurates new outlet in Al Barsha

Press release
Published May 24th, 2011 - 12:29 GMT

SouqExtra!, the national chain of community supercenters, officially inaugurated its third supercenter in the UAE on the evening of May 23, in the presence and under the patronage of Lieutenant General Dahi Khalfan Tamim. 

The new outlet, in Al Barsha II, is part of a AED200 million investment in an expansion strategy set to witness the opening of several more outlets in the UAE over the coming few months – in Fujairah, Ajman and Ras Al Khaimah. 

His Excellency Lieutenant General Tamim formally inaugurated the supercenter in a grand opening ceremony attended by several high-ranking local officials and SouqExtra! management and staff. “I admire the community-centric model of the supercenter, following the vision of Sheikh mohammed bin rashid al maktoum which emphasizes on activities that engage and involve the community and local residents. It is important to create a concept that meets individual needs in a contemporary way while simultaneously encouraging social bonds between members of the local community,” said His Excellency. 

The formal opening also involved special activities arranged for children from the local neighbourhood, in keeping with SouqExtra!’s community-centric focus. Retailers at the centre also offered shoppers a series of special offers and discounts on the inaugural day. 

The SouqExtra! Al Barsha 2 outlet marks the next step in the national chain of supercenter’s strategic plan to open 75 outlets across the UAE and the Middle East within the coming 10 years. SouqExtra! opened its first outlet in December 2009, at Ewan Residences, Dubai Investments Park, followed by a second outlet in the Al Buteen area of Al Ain in December 2010. 

Commenting on the inauguration, Saleh Abdullah Lootah, Managing Director of SouqExtra!, said: “We are very excited to have a presence in Al Barsha. The largely residential demographic of the area makes it a perfect fit with our community-focused concept and we are positive it will be very well received. We have already experienced considerably positive feedback since the center’s soft launch in February 2011 and the retail and service mix of the center is sure to appeal to residents in the local area.” 

The new Al Barsha 2 outlet is expected to benefit from a catchment area of 3000 residential villas. The retail and service mix includes outlets of Spinneys Supermarket, Subway, BreadStory  and several other service providers such as We Care Pharmacy, Champion Cleaners, Al Hajis Perfumes, providing the local community with a one-stop-shop offering products and services to meet the needs of the entire family. A dedicated parking lot offers convenient access to the supercenter.  

SouqExtra! is a pioneering lifestyle supercenter model, representing an innovative retail concept shaped by extensive research into outlet positioning as well as the quality and variety of services offered. It offers an innovative program that encourages local entrepreneurs to enter the exciting retail scene, and focuses on providing access to amenities and services that connect consumers' professional and family life to the larger community, adding something Extra! to life.

“Our first two centres have been praised by both, our customers and the retail community, who have expressed great satisfaction in our unique business model that keeps the community at the core of our operation. We are approached by many retail partners looking to collaborate on future projects, which proves the strength and success of our proposition,” added Lootah.   

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