Summer fashion tips for women by Redtag

Press release
Published May 23rd, 2011 - 08:24 GMT
Redtag's women Summer 2011 collection
Redtag's women Summer 2011 collection

Summer thoughts go to lighter and brighter clothing that is more suitable for the summer climate. The great news for this summer is that there are lots of very wearable clothes that will be hitting the Redtag shops throughout the summer and you will soon be able to get yourself a summer wardrobe that will keep you cool whilst also keeping you up to date with the latest fashion trends.

Good news for everyone who loved last summers’ maxi dresses – these floating, airy dresses are back for this summer too. Maxi dresses are a part of the summer’s 1970s look, which was very popular on the Spring Summer 2011 catwalks and they are very easy to wear. You can choose virtually any color or print with floral prints being particularly on trend for this year and the maxi dress looks great with wedge sandals for a full on 70s look or flat sandals for the more boho chic look. These dresses flatter most body types, choose one that isn’t too clingy if you have a fuller figure, and will help to update your look for summer whilst also keeping you cool.

Bright colors are also big news for this summer, virtually every shade imaginable can be worn from bold neon’s to cornflower blues, ultra violet, deep pink, jewel green, tangerine and bright yellow. Forget neutral tones, this season is all about turning up the color. Bright colors are perfect for the warmer weather and look great with your summer tan. Adding a splash of vibrant color will really update your look for this summer.

It’s generally sensible advice to wear looser fitting clothes in the summer months, tight and restrictive clothes can leave you feeling hot and uncomfortable. As well as the maxi dress there are lots of other styles of long flowing dresses coming into the shops for this season. The head to toe white look stays popular this season so you could choose one of the romantic 70s inspired Broiderie Anglais trimmed white dresses or an embroidered white peasant style tunic over white linen slim fit pants. White helps to reflect heat making it a sensible choice for summer clothing.

Shoe lovers will have lots to choose from this season and the good news is that sky-high stiletto heels are taking a back seat for a while. If you like your shoes to give you a bit of extra height then wedges are the choice for you this season and what’s more they are usually more comfortable to wear and easier to walk in than stilettos. Wedges are also an important part of the summer’s 70s fashion trend so will instantly update your look. If you prefer something more feminine then you could opt for kitten heels or ballerina pumps which were also popular looks on this season’s catwalks.

Background Information


With 365 days of value, Redtag is a big hit with families that look forward to the latest in fashion and home trends. The product prices, stringent quality and availability of a wide range of sizes, shapes and colours make Redtag the first choice for value-conscious customers. The Redtag Group is a part of BMA International, which has achieved important milestones in retail, fashion and lifestyle over the last three decades. BMA is also the holding company for Retail Arabia that operates hypermarkets, supermarkets, convenience stores and malls. Redtag has ambitious plans to open a lot of new stores in the MENA region across malls as well as high streets, with intentions to be a leader in the value fashion and lifestyle market.

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