The Address Hotels + Resorts, the five star premium hotel brand launched by Emaar Hospitality Group sets an all-new definition for global standards of luxury. Creating a distinct positioning with the brand philosophy of ‘Where Life Happens’, The Address properties are situated in the most vibrant locations and target corporate, leisure and group travellers – particularly the international jetsetters and global high achievers who value personalised luxury.
The Address Hotels + Resorts win accolades at World Travel Awards 2011
The Address Hotels + Resorts has won five key honours at the World Travel Awards (WTA) 2011 highlighting the credentials of Dubai’s leading hotel operator in luxury leisure and business hospitality as well as in the fast-growing meetings, incentives, conferences and exhibitions (MICE) sector.
The Address Hotels + Resorts flagship properties in Dubai won awards for the ‘UAE’s Leading Business Hotel,’ ‘Dubai’s Leading Meeting & Conference Hotel,’ ‘Middle East’s Leading Golf Course,’ Middle East’s Leading City Resort,’ and ‘Middle East’s Leading Shopping Destination Hotel.’
Marc Dardenne, Chief Executive Officer of Emaar Hospitality Group and Emaar Hotels & Resorts, said: “The World Travel Awards reiterate the standing of The Address properties in Dubai as industry-defining by setting new benchmarks in excellence. The recognitions that span the roster of the hospitality sector – from leisure and business to MICE – highlight the appeal of the hotels to a large cross-section of discerning guests, in tune with the growth of Dubai’s tourism and business profile.”
The winner of ‘UAE’s Leading Business Hotel,’ The Address Downtown Dubai was also honoured as ‘Dubai’s Leading City Hotel’ at the 2010 World Travel Awards. This year’s award recognised the stylish and modern meeting and event facilities in the hotel, located centrally in Downtown Dubai, described as ‘The Centre of Now.’ The hotel which offers a 24-hour business lounge, concierge service and complimentary wireless Internet access specially for business travellers.
The Address Dubai Marina, located in the heart of Dubai Marina in close proximity to the business nerve-centres of Dubai, clinched the honour as ‘Dubai’s Leading Meetings & Conference Hotel’ for the second consecutive year. The hotel’s 900 sq m spacious Constellation Ballroom with floor-to-ceiling windows benefits from extensive natural light is the largest in the vicinity, and can accommodate up to 1,000 guests in reception style.
Also repeating the winning streak was The Address Montgomerie Dubai, the first retreat in The Address portfolio, which was voted the ‘Middle East’s Leading Golf Course’ for the second consecutive year. Its 18 hole, par 72 Championship course featuring unique characteristics such as a hand-shaped bunker on hole 17, a mammoth 656 yard 18th hole, as well as 81 bunkers and 14 lakes is a clear favourite among golfing professionals and enthusiasts.
The Palace – The Old Town, Downtown Dubai, notched a scale up its last year’s title of ‘Dubai’s Leading City Resort’ to be crowned as the ‘Middle East’s Leading City Resort’ this year. An iconic hotel with an elegant Arabesque architecture, the hotel overlooks Burj Khalifa, the world’s tallest building, and The Dubai Fountain, the world’s tallest performing fountain. It has 242 spacious and luxurious guest rooms and 81 suites with a captivating Middle Eastern theme.
The ‘Middle East’s Leading Shopping Destination Hotel’ was won by The Address Dubai Mall, Downtown Dubai, the hotel linked to The Dubai Mall, Downtown Dubai, the world’s largest shopping and entertainment destination. One of the USPs of the hotel is the service of an exclusive personal fashion advisor who advises guests on fashion trends and assists in shopping by leveraging the hotel’s direct link with The Dubai Mall.
The Address Hotels + Resorts offer diverse on-site food and beverage options, premier health and wellness facilities and are located in close proximity to iconic attractions.
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