Beiersdorf realigns creative advertising services in Middle East
Beiersdorf, trademark owner of the Nivea brand is aligning its creative design activities with their global advertising agency TBWA for the Middle East region. This strategic move will become effective from January 1, 2004.
Beiersdorf is an international branded goods company. The company concentrates its efforts on the development and care of strong international brands and has been successful for over 120 years through combining focused customer care with new innovations. Beiersdorf sales worldwide were € 4.7 billion in 2002. — (menareport.com)
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