Bosch Automotive Aftermarket to expand operations in the Middle East
The Bosch Automotive Aftermarket business division (Bosch AA) estimates the market potential for its products in the Gulf Cooperation Council (GCC) region to be worth €160 million in 2003.
In view of the increasing automotive aftermarket potential, Bosch AA also intends to expand its presence in the region by shortly opening independent Bosch Car Service Centers in various GCC countries where it has a significant presence.
“In 2002, automotive products generated sales of €23.3 billion, what represents around 67 percent of the company's total sales of €35 billion,” said General Manager of Bosch Automotive Aftermarket Middle East, Jacek Siwinski,
The Robert Bosch Automotive Aftermarket Middle East regional office in Dubai has been recently established to support Bosch partners and customers in the Middle East. Bosch AA not provides new vehicles and a range of more than 150,000 Original Equipment (OE) spare parts such as diesel and petrol injection parts, sparkplugs, filters, starters, generators, brakes, headlights and many other automotive supplies.
The consumer market for automotive spare parts in the Gulf region is shared between competitively priced original products and the used spare parts market, dealing in cheaper and sometimes counterfeit low quality goods. Despite of the growing awareness of the customers on the importance of genuine parts in ensuring the safety and trouble-free running of their cars, the threat posed by counterfeit automotive aftermarket products is very high. — (menareport.com)
© 2003 Mena Report (www.menareport.com)
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