HP combats counterfeiting and product fraud in the Middle East
The Hewlett-Packard Company (HP) has introduced its anti-counterfeiting program to trace, track and ultimately beat counterfeiters and perpetrators of product fraud in the printing and imaging supplies business.
Within the framework of this program, HP as a worldwide leading player joins the forces of its business personnel and legal team with a global law firm, an international investigation company, and law enforcement agencies.
To protect its customers and the public at large, special reporting channels for victims of counterfeit HP LaserJet and inkjet print cartridges as well as of illegal sales practices have been set up.
The HP anti-counterfeiting program incorporates special anti-counterfeiting reporting processes. In the UAE, HP has launched a hotline and e-mail address which can be used by customers, channel partners or HP sales staff to alert the company’s anti-fraud team to the presence of counterfeit products. The company is planning to expand the program throughout the region over the coming year.
Up to now, HP has tracked about 200 leads all over Europe, the Middle East and Africa with 85 follow-up investigations leading to more than 30 active enforcement matters, including civil and criminal cases. As a direct consequence, more than 70,000 counterfeit products have been stopped from entering the market.
The actions have led to many more investigations taking place around the world and to the shut-down of illegitimate businesses in the Asia Pacific region. Police actions targeted retail shops, distributors as well as unauthorized manufacturers. — (menareport.com)
© 2003 Mena Report (www.menareport.com)
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