Jafza joins global Superbrands club
Jafza (Jebel Ali Free Zone Authority) has joined the global Superbrands club. The honour was recently bestowed on Jafza by the Superbrands organization, the global independent authority and arbiter of branding excellence, in recognition of its success in positioning itself as a world-class free zone.
The award was presented to representatives of Jafza at a Tribute Event held in Dubai recently, in the presence of a galaxy of brand guardians and the media. A Superbrand is described as one that “offers consumers significant emotional or physical advantages over its competitors.”
“Jafza is an outstanding example of the entrepreneurial spirit of the free trading city of Dubai, built around the largest man-made port in the world,” said Abdullah Al Banna, Marketing Manager, Jafza. “It is classed among the most successful free zones in the world and has been the main catalyst for Dubai’s transformation into a vibrant trading hub. Jafza has attracted Who’s Who of global companies. Being admitted into the elite Superbrands club is an endorsement of the high standards adopted by Jafza.”