Major international brands sign up with Dubai Sports City
Major international brands have committed to Dubai Sports City (DSC), the 50 million square feet development being created as an attraction of the Dubailand project.
Labels that have signed on to the project are Manchester United, Troon Golf, golfing superstar Ernie Els, Britain's former Davis Cup Skipper, David Lloyd and number one golf coach Butch Harmon, according to a press release.
Dubailand will host a Manchester United Soccer School – the first permanent facility outside of Europe, the first Ernie Els Signature golf course, managed by Troon Golf, a David Lloyd Tennis Academy and Butch Harmon Golf Academy.
DSC has signed a Memorandum of Understanding (MoU) with Manchester United to run the permanent DSC football academy which will be attached to a multi-purpose outdoor stadium with a seating capacity of 25,000.
Under the MoU, Manchester United Merchandising has granted DSC the exclusive right to use the Manchester United Football Club and Manchester United Soccer Schools names and logos in association with football training and coaching in the United Arab Emirates and remaining Gulf Cooperation Council (GCC) countries.
Dubai Sports City is a part of the overall 2.5 billion square feet Dubailand project, which has been promoted by the Dubai Development and Investment Authority, and is being developed and managed by the Dubai Tourism Development Company. The Dubai Sports City is among the 45 major projects that are being developed by private promoters in Dubailand. — (menareport.com)
© 2004 Mena Report (www.menareport.com)
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