Al Ain Mineral Water, the flagship water brand of Abu Dhabi-based food and beverage company Agthia Group P.J.S.C. and a leading bottled water in the UAE and in GCC, is now the ‘Official Water’ of the 2011 Formula 1 Etihad Airways Abu Dhabi Grand Prix to be held at the Yas Marina Circuit on 11-13 November.
Al Ain Mineral Water is set to produce close to 30 million special edition bottles, exclusively designed for the event, now available across all retail channels in the UAE.
In his comments on the association with the racing extravaganza, Mr. Fasahat Beg, General Manager of Agthia’s Consumer Business Division said, “We are honored and thrilled at the same time about this sponsorship and enthusiastically look forward to be associated with undoubtedly the largest and most awaited sporting event in the region. As a brand, Al Ain Water has always allied with sporting events that reflect our corporate responsibility of promoting an active lifestyle, and associating with the 2011 Formula 1 Etihad Airways Abu Dhabi Grand Prix is yet another victory for us.”
“As a truly Emirati company, Agthia has always supported local initiatives and events. As a result of which, Al Ain Water is the natural choice for this occasion. By associating with the 2011 Formula 1 Etihad Airways Abu Dhabi Grand Prix, we are reinforcing our commitment to the nation and extending our support to the community”, added Mr. Beg.
Al Ain Water has shown its dedicated commitment to several national organizations, groups and events. The company attributes its success hugely to its consumers and also to its key institutional customers all over U.A.E. The company has also led several social and environmental initiatives to benefit the local community.
2011 Formula 1 Etihad Airways Abu Dhabi Grand Prix is now nearing its third year. During this period, it has gathered momentous fervor in the nation, proving to be a truly world-class event of the country. In addition to the three-day racing experience, people will also be treated to international musical entertainment on all three evenings of the event.