Kuwait Telecommunication Company VIVA announced today the sponsorship of the Kuwait Bike Show, in its eighth version, that will be held on Thursday 27th January at the Marina Mall.
This sponsorship comes in line with VIVA’s CSR commitment towards the youth various activities and the importance it stresses in educating and supporting them towards a better change in attitudes and behaviors as well as honing their creativity for a bright future in the society, especially after the huge success the show witnessed in its previous versions.
Commenting on this occasion, Marketing Communications Senior Manager of VIVA Abdulrazzaq Al-Essa who stated that “VIVA pays special attention to the youth activities out of its corporate social responsibility, and is keen to continue to invest in long term projects and activities that gathers national talents and presents a bright image of Kuwaiti youth.”
Al-Essa confirmed that “VIVA once again proves that it continues to offer everything it can to support different activities, in order to encourage Kuwaiti youth to give more and aspire for the best given the vitality of this section in the society. He also said that “the sponsorship of VIVA for (Kuwait Bike Show), in its eighth version, springs from its deep belief in the importance of supporting Kuwaiti youth and giving them full attention, and to shed light on this fun sport, alongside other activities that were sponsored by VIVA before. He also confirmed that VIVA will continue to support future youth, sport, education, health, environment and other activities out of its commitment toward the society.
He added that VIVA sees in (Kuwait Bike Show) a chance to enhance the traffic awareness among youth, due to the positive effect it might have on people's behaviour.
It is worth mentioning that VIVA had sponsored many social activities, especially youth related ones, taking into consideration that they are the vital section of society, as constant care and support is needed to encourage them to achieve their aspirations, that will reflect on the social development in general, which is something VIVA considers as part of its duty towards the society.