Canon Middle East, a leader in imaging solutions, has announced that the Canon brand has maintained its 33rd position in Interbrand’s 100 Best Global Brands 2011 ranking for the third consecutive year.
The annual 100 Best Global Brands report from Interbrand identifies and ranks companies that have managed to create and sustain strong global brand performance. Canon’s brand value has risen to USD11,715 million, a two per cent increase from 2010, enabling the company to retain 33rd position. This year, the report again highlighted Canon’s environmental vision and focus on reducing its environmental impact across all operations, as well the continued importance of Canon’s innovative products and loyal consumers.
Mai Youssef, Corporate Communications Manager, Canon Middle East, said: “Canon has certainly been one of the most well-liked and greatly admired global brands as confirmed by Interbrand’s 100 Best Global Brands report. Moving forward, Canon will continue to introduce innovative products and value-added services that inspire innovation and creativity, ultimately enhancing Canon’s reputation as the brand of choice.”
James Leipnik, Chief of Communication, Canon Europe, Middle East and Africa said: “Canon’s high ranking in Interbrand’s Best Global Brands report is powerful independent recognition of the strength of the Canon brand. The fact that we have maintained our position during a particularly challenging year is testament to the resilience of Canon and the respect accorded to our brand worldwide.”
To qualify for the Interbrand ranking, each brand must derive at least a third of its earnings outside its home country, have a presence on at least three continents, be recognisable outside of its base of customers and have publicly available financial data. Brands are ranked according to brand value which is calculated by working out what percentage of the revenues generated can be attributed to the brand and then determining a risk profile on its expected earnings, based on market leadership, stability and global reach.