Canon Middle East today announces the latest addition to its world-famous EOS range with the launch of the new EOS 5D Mark III. The EOS 5D Mark III builds on the performance of the legendary EOS 5D Mark II, offering improved speed, greater resolution, enhanced processing power and extended creative options for both stills and Full HD movies – providing unparalleled artistic freedom for the most demanding photographers.
Incorporating feedback from photographers worldwide, the EOS 5D Mark III offers improved performance in virtually every area. A new 22.3 Megapixel (MP) full-frame sensor offers the ideal balance of resolution for stills and HD movies and up to 6 frames per second (fps) shooting, whilst a 61-point AF system and 63-zone metering provide greater speed, flexibility and accuracy. Powered by the latest DIGIC 5+ processing technology, the EOS 5D Mark III also features enhanced video functions, offering improved image quality alongside greater audio control – redefining creative possibilities for photographers and amateur videographers alike.
“The EOS 5D Mark III represents a big step forward for the EOS 5D series” said Hendrik Verbrugghe, Marketing Director, Canon Middle East. “The EOS 5D Mark II is an exceptional camera and we’ve listened carefully to feedback from its passionate community of users to improve performance in every area. This camera has been designed to meet virtually any creative challenge – it’s faster, more responsive and features the tools to adapt to everything from studio photography to creative videography, while producing results of the highest quality.”
With its comprehensively upgraded specification, the EOS 5D Mark III is the ideal tool for the growing number of photographers shooting both stills and movies. It incorporates a number of the features launched with Canon’s revolutionary EOS-1D X, providing vastly improved performance, flexibility, handling and durability.
The camera’s newly-developed 22.3MP full-frame sensor provides increased resolution and finer detail, enabling the capture of a wide range of scenes, from sweeping landscapes to beautiful portraits. Higher speed continuous shooting also offers expanded creative possibilities. With an increased 8-channel read out, the camera comfortably handles a maximum full resolution speed of up to 6fps in bursts of 18 RAW images or over 16,000 JPEGs, without the need for additional accessories. Additionally, the sensor’s advanced architecture offers a huge native ISO range of 100-25,600, expandable to 102,400, making it possible to capture clean, high quality pictures, even in extreme low-light conditions.
The EOS 5D Mark III utilises the same 61-point wide-area AF system as the flagship
EOS-1D X, providing exceptional sensitivity, precision and speed. One of the most advanced AF systems currently available, it features an impressive 41 cross-type points and five dual cross-type points, providing unsurpassed accuracy across the frame. The customisable AF pre-sets introduced in the EOS-1D X are also available, helping the capture of traditionally challenging subjects, and providing additional reliability in situations where subject movement can be unpredictable.
Next generation EOS Movies
The EOS 5D Mark III builds on the reputation of the EOS 5D Mark II, with a range of new features introduced following feedback received from photographers to provide even better Full HD video performance. As well as offering the depth-of-field control loved by video professionals, the new full-frame sensor combines with the vast processing power of DIGIC 5+ to improve image quality by virtually eradicating the presence of moiré, false colour and other artefacts. The addition of a movie mode switch and a recording button also offers greater usability, enabling videographers to begin shooting immediately when movie mode is engaged.