Dubai Properties Group, a member of Dubai Holding, has announced today that it is making significant enhancements to its flagship destination, The Walk at JBR. The work is being funded and managed by DPG, and is designed to further improve the attractiveness of The Walk and JBR for residents, visitors and tourists.
Work has already started on the enhancements with significant upgrades being made to the entire Walk area as well as the Plaza level in JBR (Bahar and Rimal areas). DPG is also addressing concerns regarding traffic and pedestrian flows in and around JBR and The Walk by creating connectivity points with future tram stops.
Commenting on the announcement, DPG Group CEO Khalid Al Malik said: “The Walk at JBR is a key Dubai destination attracting over 10 million visitors per year. These new enhancements are designed to benefit residents and visitors whilst supporting our long term vision for The Walk to become a world class landmark street location, much like Rodeo Drive in LA, Las Ramblas in Barcelona, The promenade d’Anglaise in Nice and the Croisette in Cannes.”
Enhancements include new shaded areas to the many F&B and retail outlets along The Walk at street level, as well as improved streetscaping and access to the Plaza level via escalators leading to new and enhanced retail facilities. In addition, DPG is also making significant upgrades to the Plaza level areas at Bahar and Rimal to comprise new children’s play areas, as well as the creation of dedicated private areas for residents. DPG has also announced plans for a new boutique hotel and beach club located between the Hilton Dubai Jumeirah and the newly constructed Al Fattan Crystal Towers.
The announcement is testament to DPG’s commitment to improving its communities and destinations for the benefit of residents and visitors.