du announced its official partnership with Dubai International Film Festival (DIFF) during a meeting, held at the telecommunications company’s headquarters in Dubai Media City. Present at the event was Abdulhamid Juma, Chairman, DIFF, and Farid Faraidooni, Chief Commercial Officer, du.
In its capacity as an Official Partner, du is bolstering its strategy to bring the best in entertainment to its customers, by rewarding the most popular film shown during DIFF with the du People’s Choice Award, as voted for by the UAE community.
“We are pleased to welcome du on board as an Official Partner for Dubai International Film Festival 2011. The du People’s Choice Award will be an exciting category; it will be extremely rewarding for the recipient to know that their film was chosen by popular choice from everyone who watched it,” said Abdulhamid Juma.
Farid Faraidooni said, “It is an honour to be an Official Partner for Dubai International Film Festival, and we’re proud to continue to bring the best in entertainment to our customer family. We are looking forward to presenting an exhilarating celebration of cinema to our customers, and by engaging them with DIFF in surprising new ways.”
Visitors to the VOX Cinemas at Mall of the Emirates to watch movies at DIFF stand a chance to be randomly chosen as the lucky winner of tickets for two to a DIFF movie screening, simply by being in the du film booth designed to make visitors feel like celebrieties.