Under the patronage of His Highness Sheikh Majid Bin Mohammed Bin Rashid Al Maktoum, Chairman of Dubai Culture and Arts Authority, du organizes its Every Step Counts walkathon.
The event, held in partnership with Dubai Mall to support Dubai Cares programs, will take place on 23 July at 10pm in Dubai Mall. Participating in the event will be the Emirati singing sensation Ambassador-at-Large Hussain Al Jasmi.
For every du customer who registers for the event, du will donate AED20 to Dubai Cares’ School Health and Nutrition Program. This will help children in impoverished communities from around the world, who are prevented from attending school and learning by a lack of proper nutrition and poor health.
Hala Badri, Executive Vice President, Brand and Communications, du, said: “We invite the people of the UAE to embrace the spirit of the Holy Month of Ramadan by registering for our walkathon. Not only will walkers be supporting children in need around the world, but they will be boosting their health, too, in line with our national wellbeing campaign, Every Step Counts. Everyone is invited to spread the word on good health by tweeting with #EveryStepCounts, to inspire the UAE to adopt a healthier lifestyle fuelled by positive energy today.”
Hussain Al Jasmi added, “I look forward to joining fellow health enthusiasts at Dubai Mall for du’s Every Step Counts walkathon. It is an honour that du chose me as their Every Step Counts campaign ambassador; together, we are committed to promoting healthy living amongst different communities.”
du launched Every Step Counts, a nationwide wellness initiative, in July 2013, in line with a speech delivered by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Prime Minister and Vice President of the United Arab Emirates, and Ruler of Dubai at the latest Government Summit. His Highness stated that the most valuable asset a country has is its people, that health is what gives time its meaning and life its taste, and reflected that success is represented by winning, triumph and excellence.