du is proud to present Ernst & Young, a leading global professional services organisation, as the exclusive advisor for its newly announced reality television show, ‘The Entrepreneur.’ The winning entrepreneur of the show will receive complimentary business plan advisory services from Ernst & Young, among other incentives and prizes the TV show offers.
Ernst & Young’s role will be to independently supervise and oversee the processes for ‘The Entrepreneur,’ ensuring compliance through the entire journey. It includes creating guidance documents for checking initial applications, filtering and mapping the selection criteria, supervising the review, short-list and selection process of the winner.
Ernst & Young’s role will continue through to the final stage when it will provide advisory support to the winner of ‘The Entrepreneur.’ It will review the winning applicant’s business plans and make suggestions on how to help develop the business further. This will entail 10 days of support to the winner over a period of 12 months.
“The Entrepreneur is an exciting new reality show for the UAE,” said Joe Murphy, Office Managing Partner, Ernst & Young Dubai. “Entrepreneurship development is part of our global social commitment. We have worked with some of the world’s most successful entrepreneurs and are keen to share our insight with the winner of the show. Our own ‘Ernst & Young Entrepreneur Of The Year’ program which now runs in more than 50 countries across the globe, including Jordan, Oman, Qatar and the UAE, has helped more than 8,000 entrepreneurs throughout the years.”
“We are pleased to have such an international professional services powerhouse as Ernst & Young on board for our iconic project. Their presence brings immense credibility to ‘The Entrepreneur’, considering their role as an independent supervisory facilitator,” said Farid Faraidooni, Chief Commercial Officer, du. “Adding their exclusive advisory guidance to the overall prize that our winner will receive just brings in even more value, giving the winner a vitally important tool for success.”
Other strategic partners for du’s ‘The Entrepreneur’ include Dubai One as the official broadcaster, Sony Pictures Television Arabia as the production partner and Wamda as the knowledge partner. The show will be aired on television channel Dubai One later this year.