Masafi select Basmati Rice spreads its aroma; hosts fun-filled event at Dubai Ladies Club

During the event

Masafi, one of the leading FMCG brands in the region, recently hosted a fun-filled afternoon for mothers to highlight the healthy attributes of its Masafi Select Basmati Rice. The event, held at Dubai Ladies Club, involved a wide array of entertainment activities amidst the mesmerizing aroma of the Masafi Basmati Rice. 

The event was hosted by famed Radio Jockey Kritika Rawat and attended by nearly 80 people who enjoyed the rich taste of Masafi Select Basmati Rice. 

Nikhil Desai, Category Marketing Manager at Masafi, said: “Since its launch in June 2011, Masafi Select Basmati Rice has delighted gourmets and food connoisseurs across the region. When it comes to healthy eating, the mothers know what is best for their families. In line with this, we thought of bringing the mothers on a common platform at Dubai Ladies Club to celebrate the success of Masafi Select Basmati Rice.” 

The 100% natural Masafi Select Basmati Rice is the finest quality basmati offering an authentic basmati aroma, authentic taste and pure goodness that is identified with all Masafi products. A rare gift of nature, Masafi Basmati Rice is sourced directly from the foothills of the snow-clad Himalayan mountain range in India. It is 99 per cent fat free, cholesterol free, gluten free, salt free and offers high nutritional content, making it the ideal choice for mothers with their family’s nutritional interests at heart. 

The event also emphasized the key attributes of Masafi Select Basmati – smooth, pearl, extra fine and extra long. The average grain length of Masafi rice is 8.34mm, compared to other Basmati rice which averages around 7mm.