Independent film makers from 32 countries are offering their interpretations of Chevrolet’s “Everyday Hero” for a chance to have their 30-second ad shown during Super Bowl XLVI on Feb. 5, 2012.
Now, fans can claim their piece of the prize by sharing with their friends their favorite spot among the top 35 entries featured on www.ChevroletRoute66.MSN.com.
Chevrolet and MOFILM, a global creative community, received 197 entries from film makers across the globe. The best 30-second spot as determined by Chevrolet will be shown during the big game.
“With Chevrolet Route 66, we wanted to tap into the talents of creative people from every corner of the Earth to discover our next Super Bowl ad,” said Chris Perry, vice president, Global Chevrolet Marketing and Strategy. “The submissions we received show that people from around the world share many of the same values and how Chevrolet plays a role in helping them along life’s road.”
Beginning Dec.22 and running through Jan. 26, 2012, eligible fans from Brazil, Canada, China, France, Germany, India, Mexico, the United Kingdom and United States can watch, rate and share their favorite Chevrolet Route 66 film. Those who share their personalized link to the videos most often and give the most creative answer to the question “if you could drive to any destination in your home country, where would you go?” could win up to $10,000.
“Because Chevrolet is sold in many countries, ‘crowd-sourcing’ content globally is a great way to find creative advertising that resonates with consumers,” said Perry. “Using that same concept, we hope to have fans identify their favorite ads for us by voting with their ‘clicks’ and sharing with friends.”
Registrants will be identified with unique user codes that will allow them to accumulate points every time they share with another fan. The top fans as measured by sharing will be tracked by the contest site leaderboard. To be sure the contest cannot be won by a web “bot,” the contest site will ask viewers “confirm” by entering a valid email address.
Fans can enter the contest and view complete program details by visiting the contest website. The contest ends at 07:59:59 GMT on Jan. 26, 2012. Winners will be announced the within two weeks following the conclusion of the contest.