Huawei, a leading global information and communications technology (ICT) solutions provider, now stands as one of the world’s top-three global smartphone vendors for the first time ever according to a new report from global research firm IDC.
Noted in IDC’s most recent “Worldwide Mobile Phone Tracker” report, as of Q4 2012 Huawei held the third largest market share in the global smartphone arena based on unit shipments; enough to overtake major competitors and reach a pinnacle in the company’s smartphone history.
Despite being a relative newcomer to the mobile phone business, the global technology giant has previously kept to ambitious plans to establish itself as one of the top three global smartphone vendors by 2015—an objective which the company has now succeeded in reaching well ahead of expectations.
The IDC report cites Huawei’s mix of popular inexpensive smartphones for the mass market plus its high-end “Ascend” product line as helping to increase market share, as well Huawei’s unique software and hardware offerings. In addition, the company has demonstrated its innovation skills having released the world’s thinnest smartphone last year—the Ascend P1—and this year announcing the upcoming Ascend Mate, the first smartphone with a 6.1-inch display.
Mr. Jian Jiao, President of Huawei Device Middle East, noted: “With Huawei now amongst the top three global smartphone vendors, we have reached a significant milestone for our company and marked a visible shift in the consumer electronics industry. By listening to people’s top demands and leveraging our global R&D strengths as well as our long-term strategic partnerships with leading telecom operators, we have been able to bring distinct advancements into the consumer market in more and more countries across the Middle East and around the globe.”
Amongst the devices driving Huawei’s growth within the Middle East are the recently launched Ascend D1 Quad XL smartphone, the brand’s most powerful quad-core smartphone to date locally; the Ascend G600 smartphone which offers exceptional performance in the mid-range market; and the company’s Ascend P1 smartphone which was the first Huawei “Ascend” device in the region and continues to be a popular choice for the style-conscious consumer.
“Laying a strong foundation for sustainable business development, the Middle East is an exciting market for Huawei today,” adds Jiao. “Huawei will continue to leverage its expertise in networks, cloud computing, and future-oriented converged solutions by applying that knowledge to the production of our full range of consumer devices.”
Earlier this year, Huawei’s Chief Financial Officer announced that the company had achieved efficient growth in 2012 and that she is positive about the industry’s future prospects with a projection for Huawei to grow its overall group revenue by 10-12% in 2013.
Over the past few years Huawei has made strategic adjustments to better serve its customers as it has extended the reach of its offerings from the telecom industry to the enterprise and consumer fields as well. To this end, Huawei has coordinated the development of a "cloud-pipe-device" business and put considerable resources towards providing large capacity and intelligent information networks, a variety of smart devices, as well as new-generation business platforms to offer users an efficient, environmentally friendly, and innovative information-based experience.
Huawei has been active in the Middle East for more than a decade with ten regional offices that today include over 3,800 employees responsible for more than $3 billion in contract sales in recent years.
Huawei currently serves more than one third of the world’s population in over 150 countries worldwide with roughly 150,000 employees.