Sales of LG Electronics (LG) 6 Motion washing machines have exceeded more than two million units worldwide since its debut in later 2009. Additionally, according to figures as per 2011 GFK Data, LG have the top selling Washing Machines in the UAE with a market share of 33% in the front loading category.
First introduced in October 2009, LG’s 6 Motion Direct DriveTM washing machines have recorded 2.25 million units in sales, which includes 1.25 million units of its front-loading washing machines as well as one million top-loading units.
Enabled by LG’s Inverter Direct DriveTM technology, the 6 Motion washing machine has won rave reviews. Its unique feature allows for more precise spin speed control and inner drum movements saves energy, time and gets clothes cleaner. With a range of cycles optimized for different types of fabrics and delivering a wash that is as gentle as it is thorough, LG’s 6 Motion technology goes beyond mere “laundry”.
“LG washing machines have gained a reputation as the most innovative appliances in the market today,” said Mr. H.S. Paik, President, LG Gulf FZE. “6 Motion was a breakthrough when we unveiled it in 2009 and continues to lead the industry two years later.”
Due in large part to the popularity of LG’s 6 Motion washing machines, the company posted the best sales figures – in volume and value – for washing machines in 2010, according to figures provided by various market research companies. LG’s front-loading washing machines have been the best-selling front loaders in the world for the past two years.