Masafi, one of the leading FMCG brands in the Gulf and Middle East, has announced that it is an Official Partner of the 8th Dubai International Film Festival [DIFF] 2011 – the leading film festival in the Middle East, Asia and Africa, which started yesterday.
Held under the patronage of His Highness Sheikh Ahmed Bin Saeed Al Maktoum, President of Dubai Civil Aviation and Chairman and Chief Executive of Emirates Airline and Group, the festival continues till December 14 and has brought together stars from Hollywood, Bollywood and the Arab world.
The partnership of DIFF 2011 is part of Masafi’s ongoing contribution to major community and social events in the UAE and reinforces Masafi’s unrivalled reputation for distinction.
Talking about the partnership excellence, Makram Haidar, Category Marketing Manager at Masafi, said: “With its iconic product range, Masafi is recognised as one of the ultimate stylish refreshments, by ways of association with inspirational social events. We are proud to be Official Partners of DIFF 2011. The support to events such as DIFF and other community extravaganzas in Dubai reflects Masafi’s transformation from a home-grown company to a well known world-class brand.”
During DIFF 2011, a total of 171 films from 56 nations representing the best of national, regional and world cinema are being screened at the Mall of the Emirates, Madinat Jumeirah and The Walk at JBR.
Some of the prominent community spectacles that Masafi has supported in the past include Dubai government-driven initiatives such as Dubai Shopping Festival and Dubai Summer Surprises, and sporting events such as Dubai Tennis Open, Dubai Desert Classic Golf, Dubai International Basketball Tournaments, and others.