In line with its ongoing efforts to support the activities of the Neurological Society (NS), in addition to encouraging major sporting events across the Kingdom, PepsiCo-Jordan - winner of the 2009 and 2010 King Abdullah II Award for Excellence - announced its sponsorship of the 19th International Dead Sea Ultra Marathon (DSUM) for the sixth year. This year’s Marathon, held under the slogan ‘Run to the Lowest Point on Earth’, will be launched under the patronage of His Royal Highness Prince Firas Bin Zeid. Organized by the Neurological Society, the Marathon will launch its activities on Friday 6th April, 2012, and is expected to draw the participation of approximately 8,000 Jordanian and international runners.
PepsiCo-Jordan’s sponsorship of this major sports event includes the distribution of its Aquafina bottled water amongst participating runners as the Marathon’s official and only source of pure drinking water. PepsiCo-Jordan will set up a 16 water stations along the 50km route to the ‘Lowest Point on Earth’.
“Our sponsorship of this major sporting event for the sixth year emphasizes PepsiCo-Jordan’s genuine interest in supporting community initiatives, particularly in the areas of sports and youth. It also reflects our firm belief in community activities as drivers for unity within our community,” commented PepsiCo-Jordan’s General Manager Nidal Hamam. “We would like to commend the Neurological Society for their continuous efforts in organizing sports events that promote and encourage exercise, whilst also simultaneously supporting humanitarian initiatives,” he added.
The Dead Sea Ultra Marathon’s full proceeds will be donated to the Neurological Society to cover the surgery costs of a number of patients with neurological disorders.