Samsung Electronics Co. Ltd., a global leader in digital media and digital convergence technologies, today announced its partnership with icflix, an online media streaming service, to introduce the latest premium content to Smart TV consumers in the Gulf.
As part of the agreement, consumers will have access to a selection of the latest movies, TV series, and documentaries from Hollywood, Bollywood and Jazwood* (Arabic content) as well as exclusive content. iciflix will be available for a low monthly fee, giving Smart TV users unlimited access to over 6000 titles of video content, much of which will be available in HD quality. Selected premium content will be offered on an 'on-demand' basis.
"Technology has transformed the way we live, but many of us still view entertainment through traditional mediums because, until now, we didn't have another choice,” said Fadi Mehio, Chairman of icflix. "Through our partnership with Samsung, icflix will offer people more entertainment options, using the most innovative devices.”
“We are very pleased to partner with iciflix and offer our Smart TV consumers the ultimate home entertainment experience. With iciflix, we are creating new possibilities for our consumers by giving them access to watch what they want, when they want it with a click of a button,” said Mr. Vinod Nair, General Manager - TV Business at Samsung Gulf Electronics.
icflix will be available on all Samsung Smart TV 2013 models and will also be available to download on Samsung’s complete range of smart phones and tablets through the Samsung App store starting mid July.
“This partnership also plays an important role in our commitment to deliver more local content, providing new and more integrated experiences for our consumers in the Gulf,” added Vinod.
Video on-demand apps are increasing in popularity in the region; recent research conducted by Samsung indicates that 88 percent of consumers’ time is being dedicated to video streaming on Samsung’s Smart TVs. As a result, Samsung has been committed to extending its video content and developing localized applications for consumers.