Tetra Pak, the world leader in food processing and packaging solutions, today unveils its plans for Anuga FoodTec, the world’s largest and most important food and drink exhibition, which takes place in Cologne, Germany from 27 to 30 March 2012.
Under the theme of “Today, Tomorrow, Together”, Tetra Pak’s 4,800 sq m stand will showcase the company’s strong current products and services offering, alongside a range of innovations for the future. Specific areas of focus will include the consumer experience, the environment and customer performance.
With sales of almost AED 51.2 billion (€10.5 billion in 2011), Tetra Pak adopts a long-term investment strategy on innovation to ensure it continues to deliver products and services that meet the changing needs and expectations of customers and consumers. With this goal in mind, the company invests around 4 per cent of its annual sales in research and development, supporting 11 R&D centres around the world. Today, it owns more than 5,100 individual patents for the packaging and processing of liquid and semi-liquid food.
Jan Juul Larsen, Managing Director of Tetra Pak Arabia CEO, added: “As the preferred food processing and packaging solutions provider for leading milk and juice brands in Arabia, we are delighted to invite our customers to attend this global event in Germany to showcase Tetra Pak's latest innovations. We are confident our packaging innovations will sustain our vision to make food safe and available everywhere.”
Commenting on Tetra Pak’s presence at Anuga FoodTec, Dennis Jönsson, Tetra Pak CEO, explains: “We have a long-term strategy in research and development and are committed to driving innovation in the food and beverage industry. Anuga FoodTec provides us with an excellent platform to profile today’s exciting portfolio and provide insight to next generation of technologies and products in processing and packaging, highlighting the value that we can deliver to our customers, both now and into the future.”
Tetra Pak Arabia has a major production facility in Jeddah (KSA) and offices in GCC and Yemen. Tetra Pak supplies over 6.8 billion packs a year in the Arabian Peninsula region alone.