One of the UAE’s most iconic projects, ‘Park Towers’ in the DIFC, has been voted the ‘world’s best’ in the ‘Best Mixed-Use Development’ category of the prestigious International Property Awards, held in London this month.
The globally recognised award is the jewel in the crown of a string of accolades received by DAMAC Properties in 2011, including being named ‘Developer of the Year’ in the Big Project BGreen Awards.
President of the International Property Awards, Stuart Shield, says, “Winning a coveted World’s Best award is a huge accolade for companies. They have demonstrated the height of excellence in their field and proved themselves capable of winning against the most accomplished property companies in the world. This global recognition puts them at the pinnacle of the international property arena.”
The Park Towers development was propelled to the International Property Awards after scooping the Arabian Property Awards last month with five honors.
The unique architectural design is the stand-out feature of the award winning development in the DIFC. The twin elliptical shaped towers change shape as they rise, with no two floor plates the same. The towers’ form expands from the base, with the maximum floor plates achieved at the mid-point, before receding until they reach the crest.
Triangular, energy-reducing, solar glass panels comprise the external facade. Every panel is a different size, which essentially created a giant 3D puzzle, which needed to be solved with highly complex computer modelling and controlled fabrication.
The International Property Award for Park Towers and The Big Project BGreen Award for ‘Developer of the Year’ represent the culmination of a year defined by awards success for the developer.
“These awards are validation from our industry peers that our strategic approach to sustainable development has been the right course of action in a challenging market” said Niall Mc Loughlin, Senior Vice President of DAMAC Properties.
DAMAC was recognised and applauded in the Big Project Awards for delivering more units in the UAE than any other developer in 2011. The company completed 21 buildings comprising of 4,072 units this year to date.
“Our primary focus for the past two years has been construction and delivery. We are one of a handful of Dubai developers that has still been building and delivering to customers even during the downturn” Mc Loughlin added.
“This has been DAMAC Properties’ most successful awards year to date. The string of internationally recognised awards we have received this year reaffirms our position as one of the leading regional developers, and one of the most highly regarded developers in the world” said Niall Mc Loughlin.
The success in these industry awards reinforces DAMAC Properties’ pedigree as a luxury developer. In 2010, DAMAC Properties won the International Property Award for ‘Best High Rise Architecture’ for its first Versace-branded residential tower in the region, ‘DAMAC Tower.’
The collection of regional and international awards in 2011 represents an expansion of DAMAC Properties’ award-winning property development portfolio. It is further recognition of the company’s core competency in delivering some of the most luxurious residential, commercial and retail properties across the region.