Haifa goes humanitarian: Pop diva participates in the "Don't Text and Drive" campaign

Haifa goes humanitarian: Pop diva participates in the "Don't Text and Drive" campaign
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Text and Drive recently became the #1 killer of teens in the US - more lethal than drunk driving. I think its starting to become clear that legislation has value in raising public awareness in forums like this one but it will be difficult to solely legislate our way out of this issue. I also read that over 3/4 of teens text daily - many text more than 4000 times a month. New college students no longer have email addresses! They use texting and Facebook - even with their professors. Tweens (ages 9 -12) send texts to each other from their bikes. Technology needs to be part of the solution and not dismissed as the villain.

I decided to do something about distracted driving after my three year old daughter was nearly run down right in front of me by a texting driver. Instead of a shackle that locks down phones and alienates the user, I built a texting asset called OTTER that is a simple and intuitive GPS based, texting auto reply app for smartphones. While driving, OTTER silences those distracting call ringtones and chimes unless a bluetooth is enabled. The texting auto reply allows anyone to schedule a ‘texting blackout period’ in any situation like a meeting or a lecture without feeling disconnected. This software is a social messaging tool for the end user that also empowers this same individual to be a sustainably safer driver.

Erik Wood, owner
do one thing well... be great.

Erik Wood (not verified) Sun, 10/20/2013 - 23:23

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