Within just two weeks of being launched, Eton Institute’s language phrasebooks have already been featured on online retailer Amazon’s bestseller lists. The immensely popular Russian, French, and German phrasebooks are currently in the top 60 bestselling general foreign language phrasebooks in the world.
Eton Institute’s Russian Phrasebook currently occupies the number 15 spot as a general foreign language phrasebook bestseller, while French and German are quickly gaining popularity among linguists due to the phrasebooks’ simple structure and vast array of categories, taking the 32 and 52 spots, respectively.
The phrasebooks are also highly rated on Amazon, with Russian being rated in the top 3 foreign language phrasebooks, and German taking 7th place in ratings. Eton Institute’s phrasebooks are also ranked 16th in Russian language instruction and 79th in German language instruction making them market leaders in their respective market for instructional books.
Eton Institute, the largest language training and professional development centre headquartered in the UAE, recently launched a range of easy-to-use phrasebooks in six popular languages including Arabic, Russian, French, Italian, German and Spanish that have proved to be all the rage with language enthusiasts. Developed using an expertise in language training, the phrasebooks are available as a conveniently-sized booklet and an e-book for Kindle, as well as a highly interactive application compatible with the Apple devices such as iPad, iPhone and iPod’s, revolutionising the way we learn languages. Using transliteration, audio aids, and over 1000 essential words and phrases, the highly interactive phrasebooks encourage learners to speak in their target language, making them wildly popular among those wishing to travel to or live in a foreign country.
Inge Swart, Partner Relations and Retail Manager at Eton Institute said, “Whether you are travelling, learning about different cultures or communicating with speakers of a foreign language, these phrasebooks are the perfect guide to help you get talking! People love them because they are so convenient and simple to use.”
Eton Institute’s Phrasebooks comprise of 21 categories covering a diverse array of situations from travelling and eating out to business and emergencies, with tips and advice to aid cultural understanding. Also included are alphabets, numbers, and basic phrases plus a dictionary of more than 350 essential words. From ordering a traditional German meal in a restaurant to making new friends in France, the phrasebooks are a vital tool for tourists and expatriates to navigate language and culture, making communication easier for work and social situations.