A MasterCard Red and Yellow Football Team will be promoting the challenge across universities and malls where Red and Yellow branded balls will be distributed among the fans
MasterCard Worldwide launched another element of its Zain Saudi League’s sponsorship; a unique Football Penalty Shoot Out across Jeddah & Riyadh. The challenge was designed to drive excitement among the Saudi fans and also give them an opportunity to enhance their football skills and talent. This comes after the recent launch of MasterCard’s uniting football song ‘Everyone Can Play’.
Every football fan in the Kingdom is invited to register for the challenge online which will take place on May 18th and 19th at Red Sea Mall in Jeddah and on May 25th and 26th at Granada Mall in Riyadh. A computer will randomly select a total of 320 winners (160 Riyadh, 160 Jeddah) out of the entries, who will subsequently be divided into 5-member teams to shoot penalties. The grand prize consists of SAR100,000 for the 1st team while the runner-up team will be awarded SAR20,000.
A MasterCard Red and Yellow Football Team will be promoting the challenge across universities and malls where Red & Yellow MasterCard branded footballs will be distributed among the fans. This will be followed by a marketing campaign that will be launched across the Kingdom highlighting the details of the challenge.
“Launching MasterCard’s Penalty Challenge in the Kingdom today will call upon MasterCard’s football sponsorship experience and innovation and highlight our commitment to Saudi Arabia where football represents the real passion of the public across all ages and backgrounds,” said Kashif Sohail, market manager, Saudi Arabia & Bahrain, MasterCard Worldwide. “We are confident that the MasterCard Penalty Challenge will enhance the fans’ excitement on a personal level and provide everyone with an opportunity to develop and showcase their football skills in a fun and fair atmosphere.”
In addition, Alhamedi Alanezi, Saudi Arabia country manager for, MasterCard Worldwide said: “We are pleased to launch the MasterCard Penalty Challenge as MasterCard is committed to fulfill the desire and passion of the local consumers across the Kingdom in an innovative and creative approach. The MasterCard Penalty Challenge is aimed at developing the grassroots of Saudi football and part of a set of initiatives being planned for the passionate Saudi fans.”
The final of the MasterCard Penalty Challenge will take place on May 19th in Jeddah and May 26th in Riyadh. It will be attended by senior MasterCard executives, senior SPLC officials, and surprise guests.