Bayer Consumer Care’s Priorin® to promote healthy hair growth
Bayer Consumer Care (BCC) today announced the launch of Bayer Consumer Care’s Priorin®, the micronutrient special formulation which counters hair loss and promotes healthy hair growth in the UAE.
According to a survey conducted by pollster YouGov in 2009, more than a third of UAE’s residents lost hair to some degree, with almost half of all women (47 per cent) questioned, being affected.
Priorin®, which contains extracts of millet that is rich in necessary nutrients for the hair root, the hair vitamin B5 (pantothenic acid) and L-cystine, a component of the hair protein keratin, has been endorsed by modern scientific studies.
Stating that many people across the world, most of which are female suffer from lack of hair growth, hair loss and thinning of hair, Professor Dr. Assem Farag, renowned speaker and member of the Egyptian society of Dermatology added, “Priorin® revolutionized hair loss treatment when it was first developed by Swiss gynaecologist Dr. Kurt Boesch in 1959, and is currently a leading hair loss treatment drug in many European countries. Hair loss is a prevalent issue in the UAE due to a number of reasons including weather and stress.
Having registered Priorin®, in the Middle East earlier this year, Bayer Consumer Care launched Priorin in Lebanon, Jordan & will also introduce Priorin® to the Health Care community in Abu Dhabi and Kuwait in 2010.”
A single hair grows on an average of one centimetre per month and hence two to three capsules need to be consumed everyday to ensure healthy hair growth, followed by a maintenance therapy of one capsule daily.
Consumers can now buy the # 1 Brand in Germany & Switzerland from pharmacies across the UAE.