Emirates Marketing & Promotions, subsidiary of Emirates Post, has launched the 2008 edition of the Emirates Business Pages (EBP), annual official business-to-business directory, in association with Concept Media. Following on the heels of a successful 2007 edition, the new versions come with updated information and a whole host of new features.
Adding to an already impressive profile the publishers of EBP, Concept Media has become International Publisher Members of the Yellow Pages Association™ (YPA™). Founded in 1975, YPA™ has been involved in leading, serving and growing the Yellow Pages industry, valued at more than $26 billion worldwide. The Yellow Pages Association is focused to position the Yellow Pages members as the cornerstone of successful integrated media plans all over the world.
“EBP’s 2007 edition received great acclaim from companies across the UAE. The comprehensive listings and unique search criteria coupled with the country’s most extensive distribution network have indeed made EBP the nation’s premier business resource. The fact that Emirates Business Pages comes in a single nationwide edition makes it the most essential handbook of the country’s trade and business links,” said Abdulla Al Daboos, Director General, Emirates Post.
“Concept Media and their expertise in the business of guides and directories have been instrumental in the success of EBP. We are confident that their new association with the Yellow Pages Association will add value to the forthcoming editions of Emirates Business Pages,” he added.
Besides an aggressive door-to-door complimentary circulation across the UAE, EBP is also distributed at the airports and all Emirates Post outlets across the seven emirates allowing nationwide accessibility. EBP remains as the only directory equipped with a unique reverse post box listing facility that provides a search facility through post box numbers.
“An American Demographics article claimed Yellow Pages to be ‘one of the best ways to reach the majority of adults ages 18 and over’. And the Emirates Business Pages 2007 has helped numerous businesses to do just that. We are excited about being part of the Yellow Pages Association and looking forward to contributing the various benefits that come with this membership towards the Emirates Business Pages 2008,” said Aldrin Fernandes, CEO Concept Group.
Commenting on the YPA™ membership for Concept Media, Ahmad Talak, CEO, Emirates Marketing & Promotions said, “As an enhanced business resource the EBP was our strategic initiative aimed to boost business associations. Besides the ever growing categories and segments, we have made several enhancements to EBP since last year. And now with Concept Media being associated with the YPA we surely intend to notch up even further. The extensive reach of the directory would certainly allow the business fraternity to establish vital linkages with greater ease and real-time efficiency.”
About Concept Media
Concept Media is an established publishing house that offers cogent publishing solutions across different industries. The company has several pioneering products to its credit notable among them Dubai Health Directory, the first official annual directory for the Department of Health and Medical Services; Dubai Media City Directory and Mine Dubai, the first official directory for Dubai Multi Commodities Centre.
Among other innovative reference sources are Invest & Live in Dubai, an annual publication providing guide to the economic, commercial and social Dubai and the first Investors’ Guide to the UAE, which has been specially commissioned by the Ministry Of Economy, UAE.
Concept Media is the publisher of RetailME, the region’s leading business retail magazine and Millionaire, a luxury lifestyle publication.
Concept Media is a part of Concept Group, a leading integrated media and marketing provider based in the UAE.
