Kick Off Fifa World Cup 2010 Championship With Conrad and Hilton Hotels & Resorts In Egypt

In partnership with Pepsi and Al Ahram Beverages, Conrad and Hilton Hotels & Resorts in Egypt will launch a regional World Cup Campaign during the month of June 2010.

The promotion's major highlight will be the Egypt Management & Sales Regional Team in a group photo used within all advertising campaigns & Marketing collaterals. All Conrad and Hilton Hotels & Resorts across Egypt are participating in this year's campaign while focusing on branding ONE outlet per Hotel / Resort with the FIFA World Cup 2010 Theme. Guests will be directed to the Food & Beverage outlets in the properties across Egypt whereby the intention is to endorse these outlets where the airing of FIFA World Cup 2010 matches will take place through different collaterals.

Fans of FIFA World Cup 2010 will be able to watch the games in style and comfort wherever they are at any Conrad and Hilton hotels & resorts all over Egypt, in an atmosphere bursting with cheer.

Hotels' outlets such as the popular "Sherlock Holmes Pub'' at Ramses Hilton, "Jayda Lounge" at the Conrad Cairo, ''Abu Ali'' Café at Hilton Alexandria Green Plaza and "Pirates Bar" at the Hilton Sharm El Sheikh Fayrouz Resort, will be airing the matches on big screens. Participating Hotels will bring the FIFA World Cup 2010 ambiance to its guests, where they can enjoy a wide range of food and beverages while supporting their favourite teams in a stadium-like setting.

"We are proud to be part of this important sporting event, which highlights our continuous commitment to 'Stay Relevant to the world's events'. This initiative is a true testament of the company's strong belief in the benefits of sports activities. Conrad and Hilton Hotels & Resorts in Egypt are very excited to be offering guests a complete package, from the best service to the best in entertainment; football fans all over Egypt will find the satisfaction they are looking for in

terms of service, quality and atmosphere." said Azza Serry, Senior Director of Business Development, Hilton Worldwide Egypt, Africa & Levant.

Game schedules will be available at all Conrad and Hilton Hotels & Resorts throughout the country.