Mercato bags two DSF awards and announces the winners of the mega prizes for this Dubai Shopping Festival
As the curtains are lowered on this season of the Dubai Shopping Festival, Mercato was announced a winner twice in a glitzy ceremony concluding the fascinating festival. For the third consecutive year, the Renaissance-themed mall has been on the top of the winners list. This year Mercato received the first award for being a patron sponsor of the DSF, while the second culminated the mall’s efforts for celebrating the DSF in a very innovative way, and competently deserved the “Best Shopping Mall Promotion Award”.
Following the closing event, Mercato along with its sister mall Town Centre Jumeirah, drew the winners of the mega prizes in an exhilarating atmosphere, to conclude their DSF Carnevale!
Almost half a million dirhams was given away during this magnificent campaign, which the two malls ran during the DSF this year. With the theme of a Venetian Carnival, both malls saved no effort in bringing the highest quality entertainment especially flown in from Italy, as well as the valuable prizes, to their loyal customers. Part of the campaign was a Spend-to-Win promotion that entitled shoppers who spent Dhs 200 and more to enter the draws of the malls. Adding to the worthy bargains and amazing discounts of up to 80% in some of the participating stores, the prizes were a precious reward for the customers to look forward to.
The Al Zarooni Group – through its two retail properties; Mercato and Town Centre Jumeirah - allocated two HUMMER H3s and four weekly prizes for two to Venice, Italy, for winners to visit the Venetian Carnival, in line with the promotion’s wonderful theme.
The Holiday Lounge – soon to open a new branch in Mercato – teamed up with the luxurious 5 star Abano Grand Hotel in the Veneto region of Italy to offer four prizes of a three-night stay for two people. Situated in the stunning spa town of Abano, the sumptuous hotel specialises in natural thermal spa treatments which are renowned for their healing and anti-ageing properties.
Furthermore, the daily prizes courtesy of various Mercato and Town Centre Jumeirah tenants – which included Damas gift vouchers and Sharaf Digital televisions - helped to ensure a larger number of lucky winners.
“We usually give one vehicle away as the grand prize, but this year we thought to double the prizes to maximize the winning opportunities in our malls and that was incredibly well received. Shoppers enjoyed the various entertainment activities as well as the fireworks shows at the mall. And being an Italian themed mall, Mercato shoppers enjoyed the Venetian theme and the chance to win holidays to the real carnival in Venice. We are very glad that the DSF promotion was a success, despite expectations, and Congratulations to the winners of this year”, said Rana Jaser, PR & Corporate Communications Manager of Mercato and Town Centre Jumeirah.
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