Saudi Coca Cola Boasts Big Victory Over Competitor
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Coca Cola earned serious bragging rights yesterday when it was announced as the official beverage of the Ganadriyah Festival.
This two-week annual event is the most important in the cultural and music fields in Saudi Arabia and the entire Arab Gulf region. Coca Cola is offering attractive raffles for three luxury cars and money prizes.
Mr. Khalid Suleiman al-Olayan, Saudi Coca Cola Board of Directors Chairman, told al-Gazirah daily that it is not accidental that the company focused on this festival, which he said strengthens the cultural and social role in the kingdom.
Coca Cola operates three factories throughout the kingdom in Riyadh, Jeddah and Dammam. The American company's investments in Saudi Arabia are estimated at SR400 million. (SR3.75=$1).
© 2000 Al Bawaba (www.albawaba.com)
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