Liverpool could sign sponsorship deal with Qatari firm Ooredoo
Liverpool in sponsorship talks that could see Anfield renamed
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Qatari telecom firm Ooredoo have been linked with a multi-million pound sponsorship deal with Liverpool which could result in the renaming of Anfield.
Liverpool’s current sponsors Standard Chartered have 18 months remaining on their £20 million contract with the Merseyside outfit, and are in talks with Liverpool chiefs to extend the deal.
A period of exclusivity had been agreed with Standard Chartered to broker new deals although Ooredoo have now claimed they have received a tender from Liverpool and they are keen to become associated with the Premier League.
Regarding the potential deal, a spokesman for Ooredoo told Al Jazeera: "The goal was to sponsor a big English club with a huge history. Our search included Arsenal & Manchester United but the former two have long sponsorship deals and the same applies to Manchester City so Liverpool is the only club available right now.
"We want to sponsor the club in full. We want to sponsor the stadium (possibly rename it) as well as the club's kits. Our goal is to reach the Asian markets where the Premier League has an enormous fan base.
"We received the tender from the club a few days ago and we are currently in the process of due diligence and we are studying each aspect of the study. It is a dual interest, Liverpool needs the money to compete with the European heavyweights and we want to expand our brand to reach new markets via football."
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