Record-breaking year for Porsche sales in Middle East and Africa region
With new car sales rising significantly over the 2009/2010 financial year, Porsche has demonstrated impressive growth and broken its own sales records.
The 6,275 units delivered by the premium sports car manufacturer to customers across the Middle East and Africa region illustrate how the region’s positive perception of the Porsche brand has translated to climbing sales figures.
And with 952 sales in June 2010 alone, Porsche broke all previous records for this summer month and enjoyed one of its best order intakes ever.
The Porsche Cayenne led the way accounting for 48 per cent of deliveries over the last year, despite run-out phase of the old generation and the introduction of a new model only in June at the end of financial year. The new Cayenne series has convinced customers across the region and thus results in a strong stimulation. While a total of 1,112 units had already been ordered prior to the market launch, the actual arrival of the successor caused sales even more to spike. Only in June and July alone 1,008 customers decided to purchase this new and sporty SUV vehicle.
Since its market introduction in October 2009, the Panamera has also been in high demand and accounted for 29 per cent of the total delivery spectrum. Porsche’s highly praised luxury four-door model demonstrates its success by claiming a 13 per cent market share in the luxury limousine segment with a total of 1,799 Panamera vehicles being sold. A tremendous achievement for such a new nameplate in competition with some very established models.
With close to 1,000 deliveries, comprising 15 per cent of all new Porsche car sales, the 911 range continues to be a highly popular and prized expression of motoring. Likewise, the two-seater Cayman and Boxster models show a consistent performance and complete one of the most complete ranges among high-performance, luxury manufacturers.
Deesch Papke, Managing Director of Porsche Middle East and Africa, explains how the company’s positive performance has been a result of its strong range: “While the past couple of years have presented challenges for all car manufacturers, Porsche has stood strong and tall through its stable and high-quality product range.”
He adds: “Our models are perfectly suited for people who take a long-term view. With the help of our importers and their constant commitment, we have worked hard over the last years to focus on staff development, optimized After Sales processes and a homogenous pricing strategy. We have earned the confidence of buyers and continuously ensure customer loyalty to our brand.”