17 media awards prove Porsche brand is stronger than ever before

With the latest award announcements in the March issue of South African’s Car Magazine, Porsche Middle East and Africa, the fourth largest subsidiary of Porsche AG, Stuttgart, reviews a year of extraordinary performance and product achievements. In total, a variety of well respected automotive publications have chosen Porsche vehicles for 17 prestigious awards throughout the Middle East, Africa as well as India. This result proves: the Porsche brand is stronger than ever. 

Leader in the awards statistics is the Porsche Cayenne with six accolades. Since the introduction of the new generation model in summer 2010, the Cayenne has been a tremendous success worldwide with the most awards to its credit such as “Best Premium SUV” by prestigious motoring titles. The Porsche Panamera won five awards in the categories “Best Gran Turismo”, “Luxury Car of the Year” and “Best Luxury Sports Saloon Car”. The 911, Porsche’s backbone and design icon from the factory in Zuffenhausen, continues to astonish many and also received five awards in total with some prestigious as “Best Sports Car” and “Best Premium Sports Car”. For EVO Middle East, the 911 GT3 RS was the overall winner of the “2010 EVO Car of the Year”. 

The entry level Boxster and Cayman segment continues to convince Porsche aficionados and journalists alike. With its 320 hp strong, six-cylinder mid-engine, the Cayman S won against strong opposition and took honours in the "Best Sports Car" category during the Middle East Motor Awards (MEMA) 2010. 

“The fact that well-known journalists acknowledge our products with such prestigious titles and trophies is outstanding”, says Deesch Papke, Managing Director of Porsche Middle East and Africa. 

“It clearly shows that our brand is strong and we continue to offer the right products to our customers. Thanks to latest product inventions from our Weissach Research and Development experts, we follow a clear pattern of striving for best performance, safety and quality packaged in a very attractive design. 

“We are grateful for all titles that we achieved and thank all media representatives for their support and trust in our brand.” 

This outstanding recognition by automotive publications goes along with a growing number of Middle Eastern and African Porsche customers resulting in a healthy sales increase in 2010. With a 20 percent growth, Porsche Middle East and Africa sold 6,842 vehicles compared to 5,694 cars in the previous year.