Abu Dhabi Media teams up with KidZania to introduce children to the exciting world of journalism and creative media

Press release
Published April 26th, 2011 - 08:01 GMT

Budding young journalists, illustrators and radio DJs now have a place to hone their skills while having fun, as Abu Dhabi Media launches three exciting new learning and leisure establishments at KidZania in The Dubai Mall. 

The National newspaper, Majid magazine and Star FM radio each have a new activity within the “Media Zone” at KidZania, which includes scaled down versions of a real newspaper newsroom, magazine production house and radio recording studio. Here, children can try their hand at becoming a news reporter with The National, a comic artist with Majid, or a radio presenter with Star FM, all within an interactive, entertaining and educational environment designed especially for kids. 

KidZania combines play with learning, and offers children a real-life business and social environment that familiarizes them with real-world professions. Children visiting the interactive mini-city can perform “jobs” for which they are paid in kidZos, the official currency of KidZania and through these activities, learn the principles of life in modern society. 

“It is with great excitement that we announce the launch of Abu Dhabi Media’s three new establishments at KidZania today. The promotion of education is fundamental to many of our brands and the new establishments will introduce the next generation to a range of exciting and dynamic professions available within the media industry. Each activity encourages learning and teaches children about the fascinating world of publishing and broadcast, while engaging them with the premium content that Abu Dhabi Media produces,” said Abdul Rahman Awadh, Radio Network Director for Abu Dhabi Media. 

“Our activities join over 70 different roles for children to choose from when visiting KidZania, and also provides Abu Dhabi Media with a unique and interactive way to build brand recognition with both parents and children,” added Fatima Seif, Editor of Majid magazine. 

The KidZania “Media Zone” includes The National establishment, where children can learn about being a journalist. Activities include reporting on various news stories from around the KidZania city, taking photos at the scene, and returning to the newspaper establishment to write up the news story. Upon completion of the activity, children can print their finished story in their very own edition of The National to take home and keep. 

KidZania visitors can also become a comic artist at the Majid magazine’s studio, and design their own story page in the Majid magazine – learning how to edit back grounds, characters, and text. Children can print out and keep their Majid comic book at the end of their KidZania “employment”. 

At the Star FM radio station, children can also test their skills as a radio DJ and create their very own Radio program, complete with Star FM music and features. Each radio program will be recorded on a CD and will be given to visitors on departure. 

Arif Amiri, Chief Executive Officer at Emaar Retail LLC, which manages KidZania, said: "The media plays an increasingly important role in shaping public dialogue and pushing the knowledge horizons of youngsters. Emaar Retail’s partnership with Abu Dhabi Media at KidZania is a significant value addition that will enable our young visitors to understand the intricacies associated with print and radio journalism.” 

All activities carried out at KidZania are completed by children, with the expert supervision of KidZania’s team.

Background Information

Abu Dhabi Media Company

Abu Dhabi Media (ADM) is one of the fastest growing, multi-platform media and entertainment organizations in the Middle East. Established in 2007, ADM operates and manages 24 market-leading brands across multiple platforms, including broadcast, publishing and digital. 

Through its diverse platforms, Abu Dhabi Media provides unique and compelling content that is entertaining, informative and engaging; targeting a wide base of audiences regionally and internationally. 

Emaar Retail

Emaar Retail is the entertainment and retail subsidiary of Emaar Malls Group. Emaar Retail drives the mall developments of Emaar in key emerging markets, such as Middle East and North Africa, by offering innovative and unique entertainment and retail experiences that are structured to individual market preferences.

Emaar Retail develops and manages a portfolio of brands in its growth markets and is strategically building new alliances, joint ventures and franchises for all mall developments under Emaar Malls Group. Emaar Retail manages the entertainment, leisure and retail operations of global leading brands such as Dubai Aquarium & Underwater Zoo, Dubai Ice Rink, KidZania, SEGA Republic, Reel Cinemas and ARMANI/CASA, amongst others - at The Dubai Mall, the world’s largest shopping destination; as well as Reel Cinemas at Dubai Marina Mall.

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