Adobe Systems

Adobe and Red Sea Global (RSG), the developer behind regenerative tourism destinations The Red Sea and AMAALA in Saudi Arabia, have announced a partnership that will see Adobe for Business products form the digital foundation for delivering personalised experiences for visitors to VisitRedSea.com. RSG’s technology partner Globant, responsible for the delivery of the technology-powered Connected Visitor Experience, will lead the implementation. The Red Sea is one of the newest travel destinations in the world, welcoming its first guests in 2023. With the need to appeal to a new audience of ...