Al Ain Mineral Water sponsors Dubai Duty Free Tennis Championships

Press release

Published February 14th, 2011 - 12:16 GMT

Al Ain Mineral Water

Al Ain Mineral Water Company, the fully owned entity of Abu Dhabi-based AGTHIA Group, is the Official Mineral Water Sponsor for the Dubai Duty Free Tennis Championships, which has kicked off today.

As part of the sponsorship agreement, Al Ain Mineral Water will be the ‘Official Mineral Water Sponsor’ for the championships, which will feature leading tennis players Roger Federer, Novak Djokovic, Andy Murray, Caroline Wozniacki, Vera Zvonareva, Francesca Schiavone and others.

In his comments on the sponsorship of the event, Mr. Fasahat Beg, General Manager of Al Ain Mineral Water Company said: “We are very excited about this sponsorship and wholeheartedly look forward to partner with one of the largest sporting events in the region. As a brand Al Ain Water has always allied with sporting events that reflect our corporate responsibility of promoting an active lifestyle, and we believe this partnership will benefit both parties tremendously.”

The tournament started with the Dubai Women’s Open, which will be followed by the Men’s Open starting 21st February, at the Dubai Tennis Stadium located in the grounds of The Aviation Club. The Dubai Duty Free Tennis Championships is held under the patronage of H.H. Sheikh Mohammed bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai and owned and organized by Dubai Duty Free.

Dubai Duty Free’s Managing Director, Colm McLoughlin commented, “Al Ain Mineral Water Company has been signed as the Official Mineral Water Sponsor for the Dubai Duty Free Tennis Championships until the end of 2012 and we are pleased to have them on board. The Dubai Duty Free Tennis Championships first began with the ATP men’s week back in 1993 and we have been fortunate to retain many of the same sponsors since the very beginning. We hope to continue that tradition with Al Ain Mineral Water.”

Al Ain Water has shown its dedicated commitment to several national organizations, groups and events. The company attributes its success hugely to its consumers and also to its key institutional customers all over U.A.E. The company has also led several social and environmental initiatives to benefit the local community. The championships will also witness the collection of empty water bottles, under Al Ain Mineral Water’s Corporate Social Responsibility (CSR) initiative. All collected bottles will be recycled and transformed it into value added packaging products for non-food applications.

Background Information

Al Ain Mineral Water

Over the past 25 years, Al Ain Water has become one of UAE’s leading bottled water brands. Our goal is to inspire a healthy lifestyle that 'keeps you moving'.

Al Ain Water is a wholly owned subsidiary of the Abu Dhabi-based food and beverage company, Agthia Group (PJSC). Recognized as a truly Emirati company, our success has been guided by the strong heritage and tradition in Abu Dhabi.

Al Ain Water is the preferred brand for many leading chains across the UAE, including Etihad Airways, Rotana Hotels, and Hilton Hotels.

Company Profile

Agthia Group

We are a leading Abu Dhabi based food and beverage company.
Established in the UAE in 2004, and listed on the Abu Dhabi Securities Exchange (ADX) since 2005, the Agthia Group consists of a world-class portfolio of integrated businesses and brands.

We provide high-quality, trusted, and essential food and beverage products for customers and consumers across the GCC, Turkey, and the wider Middle East.

The Company’s assets are located in the UAE, Saudi Arabia, Oman, Egypt and Turkey.More than 4,500 employees are engaged in manufacturing, distribution and marketing various food and beverage products : Water and Beverages (Al Ain Water, Al Ain Zero Water, Al Bayan Water, Alpin Natural Spring Water, Ice Crystal Water, Delta Water, Bambini Kids Water, Al Ain Fresh Juice, Capri-Sun Fruit Juice); Food (Grand Mills Flour, Yoplait Yogurt, Al Ain Tomato Paste, Al Ain Frozen Vegetables, Monty's Bakehouse Frozen Bakery products, The Grand Baker Ambient Bakery products, Pure Natural Convenience Food items, Date Crown Dates); Animal Feed (Agrivita, Al Wasmi, Anderson Hay)