Al Islami Foods & Dubai Women’s College conduct joint marketing programme

Press release

Published December 26th, 2010 - 04:01 GMT

Group of Business Graduates of DWC at Al Islami factory in Jebel Ali Dubai

The Dubai Women's College (DWC), a Higher Colleges of Technology (HCT) flagship institution, in cooperation with Al Islami Foods, the leading halal food producer in the Middle East, announced today the launch of a joint 'International Marketing programme as part of college's study course for final year business graduates.

The programme' will focus on unique issues involved in international marketing; assess global market opportunities, cultural environment of foreign markets, effectively developing global marketing strategies and implementing them.

Six groups of final year graduate students from the Business Department will develop six International Marketing Plans for the French, Malaysia, German, Egyptian and Levant markets for Al Islami Foods. Each marketing plan will include and be evaluated on the basis of unique issues involved in international marketing, assess global market opportunities, cultural environment of global markets, effectiveness and practicability of global marketing strategies and implementing them.

The finalists will be announced in a ceremony which will be held at Dubai Women's College Auditorium in the end of next month.

Dr. Howard Reed, Director, Dubai Women's College, commented "The students will have the opportunity to learn practical marketing techniques for their chosen businesses. They will be exposed to the business world realities which will develop entrepreneurial skills and spirit in them. We thank Al Islami for providing the students with real-time support."

Saleh Abdullah Lootah, Managing Director, Al Islami Foods, commented "We are happy to support DWC graduates who have changed the rules for local women in the programme and raised the standards and expectations for working Emirati women and men. These courageous working graduates developed an extremely positive image of the country in general and UAE Arabs in particular. They changed how Emiratis thought about themselves and how the rest of the world thought about Emiratis."

"The graduates are the custodians of country's future and we feel responsible to provide them with all out practical support which broadens their vision and supports the local economy." Lootah added.

The future Emirati women entrepreneurs will identify Al Islami products that can be marketed profitably in the six strategic foreign markets outside the Gulf and in the European region.

Background Information

Al Islami Foods

Established as "Co-Op Islami" in 1981 to cater to the growing demand for halal food in the Arab world, Al Islami Foods was formed as a result of the long relentless efforts commenced in the early seventies when Hajj Saeed Bin Ahmad Lootah instituted Dubai Co-operative Society.

Starting with its successful frozen chicken product line, Co-Op Islami further expanded its operations to include processed meat.

In 1991, Dubai Co-operative Society's efforts were culminated by establishing its "Co-Op Islami" meat processing plant in Jebel Ali Free Zone. This plant is considered a recognizable breakthrough as it became the highly active producer of a variety of food products under the name "Co-Op Islami".

In 2006, Co-Op Islami was re-launched as "Al Islami" in an effort to propel the company to new heights of success. Now, Al Islami products are considered as a quality benchmark trusted by consumers across the UAE and the GCC, and this has made it one of the best and most preferred brands in the region.